Disney+ Hotstar‘s exclusive livestream of Coldplay‘s Ahmedabad, India, concert attracted 8.3 million views and accumulated 1.65 billion minutes of watch time during the three-hour broadcast on Jan. 26.
The British rock band’s performance at Narendra Modi Stadium, which drew a massive crowd of over 134,000 attendees, kicked off with frontman Chris Martin winning hearts by greeting the audience both in the Hindi and Gujarati languages. In a tribute to India’s 75th Republic Day celebrations, Martin performed “Vande Mataram,” the national song, electrifying the packed stadium.
The concert, which marked a significant milestone in India’s entertainment landscape as Disney+ Hotstar’s first music livestream, saw cricket star Jasprit Bumrah in attendance, with Martin dedicating a special performance to the fast bowler. The evening began with performances by local talent Jasleen Royal, along with Shone and Elyanna, who later joined Coldplay on stage for a collaborative rendition of “We Pray.” The opening acts weren’t live streamed on Disney+ Hotstar.
The livestream’s success was particularly pronounced in seven key regions – Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal – which accounted for 85% of the total viewership. The platform enhanced the viewing experience with Dolby 5.1 audio quality.
Sanjog Gupta, CEO, sports at JioStar, said, “At Disney+ Hotstar, we specialize in delivering compelling and immersive coverage of large-scale live events. We’re continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. ‘Coldplay Live’ is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”
The company has vast experience in live streaming, particularly cricket matches.
Kiran Mani, CEO, digital at JioStar, said: “At Disney+ Hotstar, curating live-streaming experiences goes beyond business. It is driven by our vision to empower audiences across the nation with unmatched entertainment at an unprecedented scale. The overwhelming response to Coldplay’s ‘Music of the Spheres’ live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India engages with global entertainment. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live
entertainment.”
The event gained significant social media attention, with #ColdplayOnDisneyHotstar trending across platforms. The streaming service’s marketing campaign included cross-channel promotions, watch parties, and real-time interactive features such as Coldplay lyrics integration.
English (US) ·