Cannes is dipping a well-heeled and possibly bronzed toe into the creator economy.
While some of the world’s finest auteur filmmakers showcase their latest theatrical works at the Cannes Film Festival this May in the Palais, just around the corner digital content creators working across platforms such as Instagram, YouTube and Tiktok will be taking part in the event’s first ever Creator Economy Summit.
As per the Marche, the half-day summit will be a brand-new forum “bridging traditional cinema and the ‘creator economy,” and exploring “new opportunities at the intersection” of these two worlds.
The creator economy — recently valued at more than $250 billion globally by Goldman Sachs and set to nearly double by 2027 — is “rapidly reshaping how stories are developed, financed and distributed, as these creators expand into long-form storytelling and film production,” said the event organizers.
Due to take place on May 17 at the Plage des Palme, the summit will reporting bring together industry industry leaders, content creators, and other innovators, and will be open with an “overview” of the “evolving landscape,” following by “compelling success stories” and case stories.
“Together, they will explore the collaborations already emerging between these worlds, the challenges that remain, and the opportunities ahead for the future of storytelling,” added the organizers.
The growing prevalence of content creators in the traditional movie industry is not one that’s gone unnoticed, especially at premieres where established critics have bemoaned studios and distributors giving preference to influencers. Should Cannes’ regular critics find that the same starts happening at the world’s most famous film festival, expect an uproar.
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