15 hours ago
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Courtesy of Essence
These days, brands rarely launch mascara with a singular shade. Colorful mascaras have been on the rise these past few years, as evidenced by the icy and blue mascara trend. And now, 2026 is all about tapping into natural, soft brown tones.
In the past, brown mascara was recommended to people with lighter eyelashes, and folks with green and hazel eyes to make their eyes pop. While that might still be traditional advice, makeup wearers can actually rock any shade. Especially one as flattering as brown!
There are no rules when it comes to makeup. You'd be surprised how much of a difference it makes to change something so subtle—like the shade of your mascara.
We predict the brown mascara will continue to skyrocket. So, we recommend having one in your makeup bag when the look or outfit calls for it. Keep scrolling to shop our picks for the best brown mascaras on the market right now, from drugstore staples to luxury innovations.
Essence Lash Princess False Lash Effect Mascara
A staple for mascara lovers everywhere, the Essence Lash Princess mascara is iconic. For just under $50, get your lashes looking naturally long and voluminous.
Editor's Pick
Lancôme Lash Idôle Lengthening & Volumizing Mascara
Take it from someone who has never encountered a true smudge-proof mascara... until this one. The Lancôme Lash Idôle mascara delivers an open-eye effect with up to 24 hours of lasting power.
L'Oréal Voluminous Lash Paradise Volume Mascara
If you want volume, no other mascara delivers quite like this drugstore staple. The L'Oréal Lash Paradise Mascara features a formula made with flower oils and will give you dramatic brown lashes.
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
This ophthalmologist-tested mascara from Tower 28 is safe for sensitive eyes and promises volume, length, and definition to your lashes.
Editor's Pick
Maybelline Lash Sensational Sky High Mascara
This drugstore classic mascara from Maybelline delivers fluttery, voluminous, and long lashes with its signature flex brush and lightweight formula.
MAC Macstack Mascara Superstack
Ready to take your lashes to the next level? Well, that's what this MAC mascara promises with its clump-resistant volumizing formula that can be stacked on without ending up with raccoon eyes.
Too Faced Better Than Sex Volumizing & Lengthening Mascara
This Too Faced mascara is beloved for its thick, hourglass-shaped brush and effective formula that delivers on curl, volume, and definition.
Urban Decay Cosmetics Tube Job Lash Augmenting Tubing Mascara
Urban Decay's newest mascara, this tubing formula offers lifted and lengthened lashes for 24 hours without clumping or smudging. Plus, it's removed easily with warm water.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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