Brooklyn Beckham's latest dig at his parents is branded 'performative' and 'attention-seeking' as fans fume he is 'making light of family trauma' in 'shocking' new ad

Brooklyn Beckham's 'attention-seeking' new advert which takes a brutal dig at his estranged family has outraged fans for 'making light of their trauma'.

The nepo-baby, 27, has been accused of still profiting off the Beckham name despite saying he wants nothing to do with his parents David, 51, and Victoria, 52.

Smirking Brooklyn features in a sponsored video for DoorDash, where he mocks his fall out with his family after previously denouncing them in a six-page statement.

During the clip, he says: 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.'

David and Victoria were 'devastated' to see the advert and his sister Harper and grandparents are also said to be 'inconsolable'. Read the full Mail+ story here.

It has also fallen flat with fans who have described his involvement as being in 'poor taste' and claimed he is 'trying to stay relevant' by bringing up the family feud.

The video was shared by Brooklyn and DoorDash in a social media collaboration on Monday, and critics soon made their opinions known in the comments section.

Many made the point that Brooklyn was 'monetising' the drama from their estrangement, after previously asking for 'privacy and respect'.

They said: 'No hate just observation... if you hate them so much drop the name and stop profiting from association'; 'Seem very happy to still be profiting off the Beckham name'; 'Uhm you're monetising your family drama'; 'The only reason you have a hot sauce or any commercials is because you are a Beckham. Do you find the irony in that?'.

Others branded it 'tasteless' and claimed that the advert hasn't been received the way that Brooklyn and the brand may have hoped.

The comments read: 'You just want attention'; 'Very poor form, Brooklyn!'; 'Well that's in poor taste'; 'Someone in a planning meeting thought this would be funny/ragebaity/mildly interesting/quirky. It's not';

'Dang DoorDash I don't think this is going over the way you thought it would'; 'How do you think your sister feels seeing this'; 'You're at home because you divorced your entire family'; 'This is tasteless'; 'When you keep having digs at your family to stay relevant';

'Yikes! Anyone else cringing?'; 'This is so disturbing'; 'You knew what you were doing with this commercial'; 'Am I the only one who finds the irony in him doing this ad?'.

Brooklyn is set to cash in on his deal with DoorDash, despite already having an individual net worth of £7.4million. 

In the post sponsored by the delivery firm, he seems to relish the opportunity to hit back at his family, with the video containing a number of seemingly hidden messages.

While Brooklyn has been wearing the £250,000 Patek Philippe Nautilus watch gifted to him by his father, who played in three World Cups in 1998, 2002 and 2006, he shakes off this association by pointedly placing a new one on his coffee table.

And there was a stack of unopened letters from home – perhaps a nod to his refusal to make contact with his family.

Only on Friday, his sister Harper, 14, went to his Beverly Hills home to deliver a handwritten note but was crestfallen when she discovered he wasn't home.

Shortly after his sister's appearance at the home Brooklyn shares with his wife Nicola Peltz, 31, their camp accused the Beckhams of 'using Harper as a pawn'.

Friends of David and Victoria have hit back at the 'nasty accusation levelled at an innocent young girl' from their estranged son, 27.

However, representatives for Brooklyn and Nicola insisted the circumstances surrounding the visit raised serious questions.

They told the Daily Mail: '[The fact] that photographers were in place as the letter was hand delivered says it all – this was choreographed for the cameras.'

In response, friends close to Victoria and David have said: 'It is incredibly sad that this horrible accusation is being levelled at an innocent young girl who just desperately misses her brother.

'Nothing needed to be said at all so to invent this nasty accusation is really unnecessary.'

They have also claimed that Brooklyn hasn't accepted any contact from Harper or his grandparents since the falling out.

Following Harper's visit, it later emerged that Brooklyn, 27, was not even in California at the time.

Instead, the aspiring chef and media personality shared an Instagram story showing himself out for a run in New York City, making it clear that he was on the opposite side of the country when his younger sister arrived at his front door.

Harper had been in LA, alongside her brothers Romeo, 23, and Cruz, 21, to watch their father be honoured with a star on the Hollywood Walk of Fame.

David's new plaque has taken pride of place at the centre of Hollywood Boulevard, just over five miles from Brooklyn's home.

The former England captain appeared determined to avoid discussing the family fallout during interviews ahead of the ceremony.

Asked what toll months of headlines surrounding the feud had taken on him, he replied: 'To be honest, I'm sorry to stop you there, but that's a private matter. That's the one thing that I don't want to talk about.'

The Beckhams have been embroiled in an increasingly acrimonious dispute with Brooklyn and Nicola for months, with relations said to have deteriorated dramatically after the couple failed to attend David's 50th birthday celebrations in May 2025.

In January, Brooklyn released a scathing six-page statement (below) announcing he had cut ties with his family – declaring he was no longer part of 'Brand Beckham' and insisting his parents and their other children are 'performative'.

Shortly before Christmas last year, Brooklyn blocked his parents on Instagram, while Brooklyn and Nicola's lawyers later wrote to the Beckhams' legal team requesting that all communication be conducted through legal representatives.

Brooklyn also claimed David and Victoria had controlled him for much of his life, attempted to drive a wedge between him and Nicola and left him embarrassed when his mother danced 'inappropriately' with him during the first dance at his wedding.

Victoria has previously spoken about the challenges of parenting older children while under intense scrutiny.

Speaking about all four of her children, she said: 'Being a parent of young adult children and adult children, gosh, I mean, it's very different from having little children.

'I think that we're trying to do the best we can,' she said, adding that the negative press in recent months had not affected her fashion and beauty empire.

'I think that ultimately people are buying my product because the product is really good. I don't think they're buying my eyeliner just because it's me.'

Cruz and Romeo publicly vouched for their sister on Sunday after Brooklyn accused the family of 'choreographing' her visit to his house.

Romeo showed support for his sister as he branded her his 'favourite person ever' and shared a sweet selfie of them together on Instagram.

He flashed a smile while wearing a Brazil jacket from his own label Intra, cuddled up next to his beloved sibling, who was pulling a playful expression.

Cruz's girlfriend Jackie, 30, also revealed they had spent quality time with his younger sister during their trip stateside after the snub.

The group headed out for a seafood dinner at The Crab Cooker in Newport Beach, before grabbing ice cream cones for dessert.

They also hung out another day on the trip, as they picked up Erewhon smoothies in one sweet selfie of Jackie and Harper together.

She had captioned the selection of snaps: 'LA - OC!! Core memory weekend. We obviously went looking for Summer and Seth.'

Both Cruz and Victoria shared some love under the post and left a string of red heart emojis underneath.

Brooklyn was last pictured with his family during Christmas 2024, and by May 2025 it was clear a feud had formed after Brooklyn failed to acknowledge either of his parents' birthdays and snubbed David's 50th.

He accused his parents of trying to ruin his relationship with wife Nicola Peltz and said his mother danced 'inappropriately' on him during his 2022 nuptials to the billionaire heiress. 

He also claimed that Victoria 'cancelled' plans to make Nicola's gown at the last minute, 'forcing her to urgently find a new dress'. 

Brooklyn hit out at his father, as he said he was in the UK to attend David's 50th celebrations, but claimed repeated requests to see him beforehand were ignored and 'when he finally agreed to see me, it was under the condition that Nicola wasn't invited'.