As fans eagerly await the drop of the second part of “Brigerton” Season 4, Netflix is capitalizing on the frenzy among its gentle viewers with the release of a slew of new merch tie-ins, including its first-ever Polly Pocket collectible.
In partnership with Mattel, Netflix is debuting a Polly Pocket compact collectible that brings the ton to life in miniature form, featuring characters and scenes from Season 4, including Benedict Bridgerton (Luke Thompson) and Sophie Baek (Yerin Ha) in their masquerade attire, as well as Queen Charlotte (Golda Rosheuvel), Penelope (Nicola Coughlan) and Colin (Luke Newton).
The new NYX Valentine’s Day makeup set comes on the heels of its “Bridgerton” masquerade-themed collection last fall. This set features products inspired by the elegance of the Regency era, including a Royal Shimmer Skin Illuminating Puff, Royal Treasures 2-piece Lip Kits (featuring a Royal Butter Gloss and Plumping Lip Liner), and a Handheld Royal Reflections Mirror.
These products join a long list of “Bridgerton” Season 4 merchandise, including Bridgerton Eau de Parfum fragrance, body care by Dove, Pandora jewelry, Jeni’s Ice Cream, bespoke fashion collection from Nuuly, and dozens of options in the Netflix Shop, all of which are being heavily promoted ahead of the “Bridgerton” Season 4, Part 2 release Feb. 26.
For live experiences, along with continuing performances of the Bridgerton Candlelight Concerts series around the world, Netflix has launched a Bridgerton Afternoon Tea at the Lanesborough in the U.K. and debuted a Bridgerton-inspired tea service at the Netflix House locations in Dallas and Philadelphia.
Additional “Bridgerton” Season 4 merch partners include McCormick, General Mills, Tônica Antarctica, Comfort, Brutal Fruit, Bridgerton Eau de Parfum, Risque, Paixão, Liberty Fabrics, Summersalt, Loungefly, Guido Maria Kretschmer, Cache Cache, Undiz, Casetify, Allure Bridal, The IQ Collection, Melitta Coffee, Williams Sonoma, Seara, Funko, Carrera Revell, Walmart and Primark.
“’Bridgerton’ has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” Netflix’s vice president of global brand and partner marketing Magno Herran said. “This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”
Shondaland co-president and CMO Chris DiIorio added: “With each season of ‘Bridgerton,’ we are overwhelmed with the fan response not only to the stories we are telling but the desire to integrate ‘Bridgerton’ into their everyday lives. We are constantly challenging ourselves to increase the wide selection of offerings for our fans across multiple lifestyle verticals, while working to ensure that we are reaching them wherever they are across the globe. It has been so exciting to see this collection of global and local products and partnerships come together and we can’t wait to see the response from fans worldwide as they discover all of these new ways to continue to live their best ‘Bridgerton’ lives.”
English (US) ·