Blu-ray hits 20 years old, and it isn't dead yet — optical disc format was introduced to the public at CES 2006

20 years ago today, the CES in Las Vegas was buzzing with talk of Blu-ray technology, players, and media. Several years in the making, Blu-rays arrived with considerable industry backing, with “seven out of the eight major movie studios announced movie titles for the launch,” reports Blu-ray.com. This successor to the DVD offered improved density and thus capacity vs earlier optical formats, largely thanks to the development of blue‑violet laser diodes – hence the name.

Blu-ray discs boosted single layer media capacity to 25GB, vs 4.7GB for DVDs, using a new 405nm blue‑violet laser combined with more advanced materials. The shorter wavelength enabled a higher numerical aperture for more pits per sq mm. This was complemented by a tighter track pitch and a thinner (but harder) protection layer to boost capacity tenfold (comparing single-layer media).

Moreover, Blu-ray’s base speed was significantly boosted, with the older DVD standard offering 11 Mbps, but the new format raising the bar to 36 Mbps. Better quality video was also delivered thanks to Blu-ray’s adoption of the AVC (H.264) codec. It retained MPEG-2 compatibility, but AVC facilitated more efficient HD video file playback at manageable bitrates.

The Blu-ray vs HD DVD format war

Blu-ray’s success wasn’t inevitable, as a rival faction of electronics companies and movie studios would ignite a high‑profile format war. Much like the VHS vs Betamax videotape format war, there could only be one winner, and Sony was on the winning side this time, being one of the biggest backers of Blu-ray. Console gamers of the late noughties became well aware of this format war, as it would also divide the PlayStation and Xbox camps.

Blu-ray's superior capacity, default console integration, copy protection, and broader studio support would mean that this format war was quite brief, with Toshiba conceding in early 2008.

Blu-rays today

Since its introduction, Blu-ray has been iterated and improved with 4K Blu-ray packing HEVC, HDR and more features into the format starting about a decade ago.

Its bitrates are still considerably better than the best mainstream streaming quality available, so it remains a cherished format among home cinema enthusiasts. Thus, Blu-ray media still clings onto some relevance in 2026, with collectors and bandwidth‑limited regions keeping the format alive. It is also still available as the physical media distribution format for some modern consoles.

Its days look numbered, though, if we look at various industry trends. Console makers are pulling away from physical media, including Blu-ray distribution, for example. Also, we saw news of Sony ending recordable Blu-ray production in 2025, and LG ending production of Blu-ray players in late 2024. Changes like this put several sturdy nails in this optical disc format’s coffin.

It seems like an age since PCs last came with Blu-ray (or any optical) disc apparatus built-in. That excludes Japan, for some reason, where we recently noticed optical drive demand surged (inc Blu-ray compatible) coinciding with the end of support for Windows 10.

We frequently report on new data storage solutions, some using optical media. It will be interesting to see if we ever get another wave of consumer optical storage hardware using this kind of physical media.

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