Published on Nov 20, 2025 at 5:15 PM
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I don't know if you've stumbled onto Bethenny Frankel's corner of TikTok, but I sure have — repeatedly (and usually at 1 a.m.). The former "Real Housewives of New York" star turned TikTok influencer first blew up for her no-BS makeup reviews (a service to humanity, IMO) and has since crowned herself the internet's unofficial authority on everything from the best chicken salads to "supermodel snacks." She even dropped her "Rich Bitch Gift Guide" on her website — iconic name — and naturally, we had to take it a step further.
Since we're Amazon stans through and through, we went straight to the source and asked Frankel for her favorite Amazon finds. And while we, shopping editors, like to believe we know the internet like the back of our hand, we'll gladly make room for another opinionated expert. Spoiler: Frankel did not hold back. She spilled on everything from a shockingly affordable cashmere scarf to a pair of "Fuggs" she snagged for chilly Florida nights. She even shared the staples she keeps in every one of her homes — from the Hamptons to Florida and, of course, NYC.
Shop Bethenny Frankel's Favorite Holiday Picks:
amazon.comBethenny Frankel’s Standout Holiday Gifts
Rejolly Crossbody Bag ($39)
This chic, travel-ready bag will hold all your essentials (and then some). Frankel says, "A good crossbody is hard to come by, and this is a great gift for moms and anyone who likes to travel. It's the perfect size, and the ostrich finish makes it look much more expensive than it is."
amazon.comProject Cloud Ankle Boots ($40, originally $50)
Winter-ready, cozy, and totally "ZON-approved" (Frankel's shorthand for Amazon). "I got Bryn a pair of UGGs for when it gets cold in Florida, and I wanted to get myself a pair, so I did what a mother does — got her the real deal and myself the ZON ones. Let me tell you, mine are better than hers."
amazon.comMH Mylune Home Ultra Soft Robe ($48, originally $56)
Wrap yourself in ultimate coziness with this sleek robe. "Another item I have in every house," says Frankel. "I love the hood feature, and it's buttery soft. Gives the expensive brands a run for their money." It's no wonder she keeps it in all her homes.
amazon.comRyyoyy Soft Cashmere Scarf ($60, originally $64)
"The greatest gift for anyone on your list — teachers, mother-in-law, everyone. It comes in a beautiful box, making it look like it came straight from a high-end store, not the ZON," says Frankel. Soft, warm, and beautifully packaged, you really can't go wrong.
amazon.comFrankel's Hosting Essentials
Bloomingville Marble Cheese and Cutting Board ($29, originally $33)
Keep entertaining simple and chic. As Frankel advises: "Don't overcomplicate it. A nice cheeseboard with one or two cheese options and crackers looks just as good as a fancy cheese board." It makes even casual snacking feel elevated.
amazon.comMarky's Glass and Metal Caviar Server Set ($32, originally $40)
Elevate any appetizer spread with this sleek caviar server, because, as Frankel says, "I always have caviar in the house and serving it in a server makes it feel even more elite." It's perfect for impressing guests (or treating yourself).
amazon.comFlavCity Café Cinnamon Dolce Latte ($44, originally $55)
Skip the stress of playing barista, Frankel swears by this latte: "Being a barista for your guests can be exhausting. This is the easiest way to keep everyone happy when someone needs a pick-me-up." It's delicious, quick, and yes, even Instagram-worthy.
amazon.comMingle Mocktails ($45)
Hosting made simple: Frankel says, "I'll doctor up a Mingle Mocktail with the option to add liquor so I don't need a million ingredients." These pre-mixed drinks give you mixology cred without the fuss.
amazon.comFrankel's Go-To Hosting Gifts
Salt & Stone Scented Candle ($49)
Bring warmth and ambiance to any space with this long-lasting, hand-poured candle. Frankel loves it as a go-to hosting gift because it works for everything — cozy nights, entertaining guests, or just making your home feel effortlessly inviting.
amazon.comPura Home Fragrance Diffuser Kit ($96)
Keep your home smelling fresh at all times. Frankel notes, "This is great for making sure your house always smells guest-ready." It's guaranteed to impress visitors without lifting a finger — and is especially great for all the holiday scents you love so much. Hello, Balsam Fir.
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Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.

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