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Ben Affleck has recruited his brother Casey Affleck and Succession star Jeremy Strong for a hilarious new Dunkin advert for the 2025 Super Bowl.
Last year, the Hollywood actor, 52, teamed up with Matt Damon and Tom Brady to form fictional band The DunKings, with the viral video also featuring his then-wife Jennifer Lopez.
And this time round, Ben has enlisted fellow Bostonians Casey, 49, and Jeremy, 46, for another round of funny hijinks in the latest Dunkin outing, which was teased on Monday during the 67th Grammy Awards on CBS.
But his plans face an early hitch when Succession star and notorious method actor Strong literally gets fully immersed into his latest role with 'The Bean Method' - submerging himself in a giant canister of Dunkin’ coffee beans.
The video sees an orange tracksuit-clad Ben and Casey (who takes it a step further with a pink bucket hat and orange tinted shades) knocking on the dressing room door of Jeremy.
As he and Casey chat outside, Casey informs his sibling that as a method actor, Jeremy is 'preparing, he’s doing his research' and is 'not coming out ’till he’s ready'.
Ben Affleck has recruited his brother Casey Affleck and Succession star Jeremy Strong for a hilarious new Dunkin advert for the 2025 Super Bowl
This time round, Ben has enlisted fellow Bostonians Casey, 49, and Jeremy, 46, [pictured] for another round of funny hijinks in the latest Dunkin outing, which was teased on Monday during the 67th Grammy Awards on CBS.
After some banter, the duo then burst through the door, only to be confronted by Jeremy emerging from a huge cup of coffee beans.
As Ben questions his actions, a straight-faced Jeremy responds 'We’re doing a Dunkin Donuts commercial right? I’m just trying to find the character. I think I found a way in.
'You’re from Boston. I’m from Boston. Dunkin is Boston. Boston is Paul Revere. One if by land, two if by sea. The Redcoats are coming.'
The Good Will Hunting star Ben then interrupts and asks 'You’re an artist and I know what that’s like, but how long is it going to take for the bean method?', with Jeremy remarking: 'Three hours.'
Referring to Matt, Casey then turns to Ben as he quips: 'You should have paid for Matt', with Ben adding: 'I told you that.'
It comes a year after Ben starred in the 2024 Dunkin commercial in which he formed the DunKings with Matt Damon, 54, and Tom Brady, 47, with the ad also featuring his then-wife Jennifer Lopez, 55.
The funny clip saw Affleck barge into JLo's recording session with his group and dance enthusiastically to their music, with Brady serving as keyboardist and Damon reluctantly joining along.
'We talked about this,' JLo scolds Affleck after his performance, before the group leave - minus Brady, whom Lopez asked to remain.
The video sees an orange tracksuit-clad Ben and Casey (who takes it a step further with a pink bucket hat and orange tinted shades) knocking on the dressing room door of Jeremy
As he and Casey chat outside, Casey informs his sibling that as a method actor, Jeremy is 'preparing, he’s doing his research' and is 'not coming out ’till he’s ready'
After some banter, the duo then burst through the door, only to be confronted by Jeremy emerging from a huge cup of coffee beans
As Ben questions his actions, a straight-faced Jeremy responds 'We’re doing a Dunkin Donuts commercial right? I’m just trying to find the character. I think I found a way in'
The Good Will Hunting star Ben then interrupts and asks 'You’re an artist and I know what that’s like, but how long is it going to take for the bean method?', with Jeremy remarking: 'Three hours'
The ad spawned mixed reactions from fans on social media, with some calling it the best of the night and some calling it 'cringe' during the game.
Dunkin went on to release a four-minute version of the ad as well as the full DunKings song, which features the world's favorite new boy band.
Just days after Ben stole the hearts of coffee lovers with his Dunkin' commercial, which aired during the Kansas City Chiefs and the San Francisco 49ers game, the coffee and donut empire released an extended version, which features Charli D'Amelio, Jack Harlow, and Jennifer Lopez, who also made the original cut.
And for fans who couldn't get enough of Ben, Matt, and Tom, Dunkin' gave them a Valentine's Day treat by releasing the full DunKings song, which is titled Don’t Dunk Away At My Heart.
The extended version of the ad and the release of the song came after the bright orange tracksuits that The DunKings wore sold out in under 20 minutes.
Meanwhile, it was claimed last year that Ben was paid close to $10 million dollars for his first appearance in the breakfast chain's Super Bowl ad back in 2023.
It comes a year after Ben starred in the 2024 Dunkin commercial in which he formed the DunKings with Matt Damon , 54, and Tom Brady , 47, with the ad also featuring his then-wife Jennifer Lopez, 55
The funny clip saw Affleck barge into JLo's recording session with his group and dance enthusiastically to their music, with Brady serving as keyboardist and Damon reluctantly joining along
The 30-second clip saw the Hollywood star surprise real customers coming through the drive-thru.
While the eight-figure payout may seem high, an insider familiar with the two-time Oscar winner's Dunkin’ Super Bowl campaign noted that the company 'sold more donuts the next day than any other day in their history.'
'We ran it once and got 7 billion media impressions, and it kind of kickstarted the year,' Scott Murphy, the president of Dunkin', told Entrepreneur about the 2023 ad.
The commercial, which was also directed, partially conceptualized and produced by Affleck, was the first time Dunkin' ran an ad during the Super Bowl.
Dunkin' was founded in Quincy, Massachusetts as Open Kettle in 1948, before the name was changed to Dunkin' Donuts in 1950.
The ad was filmed at a Medford, Massachusetts Dunkin in early January 2023, with paparazzi photographs showcasing the actor serving unsuspecting patrons.
Meanwhile, it was claimed last year that Ben was paid close to $10 million dollars for his first appearance in the breakfast chain's Super Bowl ad back in 2023 (seen in 2023)
While the eight-figure payout may seem high, an insider familiar with the two-time Oscar winner's Dunkin’ Super Bowl campaign noted that the company 'sold more donuts the next day than any other day in their history'
The actor, who grew up in Cambridge, MA, has been a lifelong fan of Dunkin, like many Massachusetts natives.
When Dunkin finally made its way to the West Coast, with the first Los Angeles Dunkin shop opening in 2014, Affleck revealed in a 2019 interview with Collider that he has Dunkin every day.
'It’s amazing! I have Dunkin Donuts everyday. It’s very weird, I have it every day and people are always like, "Where is that? Is that near here?" So, I feel like I’m spreading the word,' Affleck said.
Super Bowl LIX takes place on February 9 and see the Philadelphia Eagles take on the Kansas City Chiefs.
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