ATTN: Ulta Is Offering 45% off Haircare Jumbos—Score Olapex & More

Redken All Soft Shampoo

Redken’s All Soft Shampoo is your go-to for turning dry, brittle hair into silky-soft perfection—15x more conditioning when paired with the full All Soft System.

• Available Sizes: 10.1 oz., 33.8 oz.
• What We Love: Claims to leave hair silky soft with increased manageability, suppleness, and shine.

Pureology Hydrate Shampoo

This creamy, sulfate-free shampoo deeply hydrates dry, color-treated hair, offering touchable softness, vibrant color protection, and over 75 washes in every bottle. It's a fan favorite for a reason!

• Available Sizes: 9.0 oz., 33.8 oz.
• What We Love: The product is 100% vegan.

Biolage Ultra Hydra Source Shampoo

This intensely moisturizing shampoo, packed with aloe, apricot kernel oil, and cupuacu butter, gently cleanses while leaving thick, dry hair soft, shiny, and beautifully hydrated. What's not to love?

• Available Sizes: 13.5 oz., 33.8 oz.
• What We Love: Paraben-free and smooths and controls volume.

It's A 10 Miracle Leave-In Product

This miracle spray tackles frizz, detangles, and protects from heat and UV, all while boosting your hair’s natural shine.

• Available Sizes: 4.0 oz., 10.0 oz.
• What We Love: Contains natural UV protection.

OLAPLEX No. 4 Bond Maintenance Strengthening and Reparative Hair Shampoo

Get shiny, healthier hair with each wash—this reparative shampoo gently cleanses, hydrates, and strengthens all hair types while reducing breakage and frizz.

• Available Sizes: 8.5 oz., 17.8 oz.
• What We Love: Helps reduce damage, split ends, frizz, and flyaways.

Bumble and bumble Hairdresser's Invisible Oil Hydrating Shampoo

Transform dry, frizzy hair with this hydrating shampoo that softens, adds shine, and helps detangle without the heavy feel—perfect for medium to thick, straight to curly hair.

• Available Sizes: 8.5 oz., 17.8 oz.
• What We Love: Oil-infused and color-safe.

It's A 10 Miracle Leave-In Conditioner Plus Keratin

Revitalize dry, damaged hair with this lightweight leave-in conditioner that protects, detangles, and boosts shine while reducing frizz and enhancing the natural body.

• Available Sizes: 4.0 oz., 10.0 oz.
• What We Love: Claims to protect the natural keratin in hair.

DevaCurl ONE CONDITION ORIGINAL Rich Cream Conditioner

Give your curls some love with this rich, creamy conditioner that hydrates, tames frizz, and leaves your curls soft, bouncy, and totally nourished.

• Available Sizes: 12.0 oz., 32.0 oz.
• What We Love: Helps maintain moisture, hydrate, and smooth curls.

Batiste Original Dry Shampoo - Clean & Classic

Turn flat hair into fabulous in seconds with this dry shampoo that absorbs oil, adds body, and leaves your hair fresh and clean—no water needed!

• Available Sizes: 3.81 oz., 7.62 oz.
• What We Love: Helps remove oils for added texture and volume.

Redken Frizz Dismiss Sulfate-Free Shampoo

Frizz, who? This sulfate-free shampoo is another favorite of ours that smooths, shines, and tames those unruly strands, leaving your hair sleek and oh-so-glossy.

• Available Sizes: 10.1 oz., 33.8 oz.
• What We Love: Enhanced with babassu oil to help tame frizz.

PATTERN Leave-In Conditioner

Detangle, hydrate, and define your curls with this lightweight leave-in conditioner packed with nourishing oils, biotin, and honey—your curls will thank you for the extra TLC.

• Available Sizes: 9.8 oz., 25.0 oz.
• What We Love: Lightweight formula, great for 3B-4C.

Nioxin Scalp + Hair Thickening System 4 Conditioner

Boost thickness and fullness with this editor-tested lightweight conditioner that hydrates from root to tip, while nourishing the scalp and leaving your hair feeling fuller and healthier—perfect for color-treated, thinning hair.

• Available Sizes: 10.1 oz.,16.9 oz., 33.8 oz.
• What We Love: Formula infused with nourishing botanicals, antioxidants, and UV-protecting ingredients.

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scrub Shampoo

It’s a splurge, but this scalp scrub is totally worth it—exfoliating and hydrating to soothe dryness, remove buildup, and leave your scalp feeling refreshed and balanced, all with a clean, naturally-derived formula.

• Available Sizes: 10.1 oz.,16.9 oz., 33.8 oz.
• What We Love: Features a clean and naturally derived formula.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.