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Ariana Grande, Cynthia Erivo and More Best Red Carpet Moments From the ‘Wicked’ Premiere
Ariana Grande is harkening back to a time before she got Glinda-fied.
The 31-year-old, who is preparing to star as the Good Witch in the highly anticipated film adaptation of the hit Broadway musical Wicked, returned to her roots (literally) for an emotional new commercial.
The nostalgic Xfinity ad begins with two little girls meant to be young Ariana and a young version of her Wicked co-star Cynthia Erivo, who plays “Wicked” Witch Elphaba in the film.
Little Ariana attends the Broadway production of Wicked before heading to her laptop to tweet, “Loved seeing Wicked again… amazing production! Made me realize again how badly I want 2 play Glinda at some point in my life! #DreamRole.”
In the clip, the “One Less Problem” singer is sporting her formerly brunette hair, showcasing the time jump back to 2011 when she actually tweeted that very message.
The commercial then cuts to the film’s director, Jon M. Chu sharing with both Ariana and Cynthia that they received the coveted roles as they separately burst into tears.
The two women then come together with Ariana in her current blonde locks as they grasp hands and run down the yellow brick road together along with their childhood selves.
YouTube/Xfinity
“This whole commercial is about colliding destinies,” director Alice Brooks shared in a behind-the-scenes video, “And Ari and Cynthia growing up and their destiny’s to be Elphaba and Glinda in Wicked.”
Ariana first went platinum blonde in 2022 after being cast as Glinda. She opened up about her journey to the finished look this past September.
“My pop persona is such a characterized version on its own,” she told Vogue at the time. “Beauty really helped me deconstruct that person and find Glinda. Even though I was wearing wigs, I needed to be blonde, too.”
She also dyed her eyebrows as a part of the process, saying there is a “softness that Glinda has with the lighter brows. It didn't make any sense when I had my dark brows.”
Wicked hits theaters Nov. 22.
For more shocking hair transformations, read on.
Instagram / Hailey Bieber
Hailey Bieber
The model debuted lighter locks in September 2024, a month after giving birth to her and Justin Bieber's first baby, son Jack Blues Bieber.
Pascal Le Segretain/Getty Images/Araya Doheny/FilmMagic
Lily Collins
The Emily in Paris star debuted her dramatic transformation at the world premiere of her new horror movie, MAXXXINE, in June 2024.
"Changing my hair always brings out different sides of my personality and I love playing around," Lily told Vogue. "This cut and color feels bolder and yet somehow lighter. And completely more me—right now."
Sean Zanni/WireImage/John Nacion/Variety via Getty Images
Katie Holmes
While attending Chanel's Tribeca Film Festival Artists dinner in June 2024, Katie debuted a subtle, yet striking transformation of rich caramel balayage highlights that were blended throughout her brunette tresses.
Kylie Jenner / Instagram
Kylie Jenner
The Kardashians star debuted a platinum blonde look and a bob haircut after rocking waist-length strands for quite some time.
"Did someone say they missed king kylie," Kylie teased in the caption of her June 8 Instagram post, to which her sister Khloe Kardashian cheekily replied, "I did! I did!!!!!!"
Gilbert Flores/Variety via Getty Images/Pierre Suu/Getty Images
Lisa Rinna
The former Bravo star debuted a platinum blonde look during 2024 Paris Fashion Week Haute Couture.
Elisabetta Villa/Getty Images for Bulgari/Prodip Guha/Getty Images
Priyanka Chopra
The Heads of State star debuted a drastic haircut—a shoulder-grazing bob—while attending a Bulgari event in Rome i May 2024.
TikTok / Jessica Biel
Jessica Biel
In May 2024, the actress chopped her hair into a bob that many fans on social media said reminded them of one of the looks she sported as Mary Camden on the '90s series 7th Heaven.
Instagram / Megan Fox
Megan Fox
The Transformers actress returned to her dark brown tresses and debuted a sassy bob in May 2024, a month after she dyed her hair blue to enter what she dubbed her "Jedi era."
Stephen J. Cohen/Getty Images
Dannielynn Birkhead
At age 17, the daughter of the late Anna Nicole Smith debuted a new lob hairstyle overnight during 2024 Kentucky Derby weekend, which she attended with dad Larry Birkhead.
Emma McIntyre / Getty Images for Baby2Baby / Instagram / Demi Lovato
Demi Lovato
The singer debuted a lighter, shorter 'do in April 2024.
Kelly Osbourne/Instagram
Kelly Osbourne
The Fashion Police alum debuted a blonde bombshell hair transformation May 8.
Vivien Killilea / Getty Images for Homeboy Industries / Chip Somodevilla / Getty Images
Kim Kardashian
Back to blonde: Kim debuted a new platinum 'do in April 2024.
Michael Buckner/Variety via Getty Images/Neil Mockford/WireImage
Rihanna
The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.
Stefanie Keenan/Getty Images for FRAME/Michael Buckner/Variety via Getty Images
Delilah Belle Hamlin
The model debuted a bleach blonde pixie cut at the FRAME event April 4.
Megan Fox/Instagram/Dimitris Giannetos/Instagram
Megan Fox
The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.
James Gourley/Getty Images/Jeff Kravitz/FilmMagic
Zendaya
Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.
Elle Fanning / Instagram
Elle Fanning
The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.
John Nacion/Getty Images/John Nacion/Getty Images
Rachel McAdams
The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.
Vivien Killilea/Getty Images for Forever 21/Rachpoot/Bauer-Griffin/GC Images
Bre Tiesi
The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.
Instagram/Kelly Osbourne
Kelly Osbourne
The Fashion Police alum ditched her signature purple hair after six years, tinting it an icy silver in March 2024.
Unique Nicole/FilmMagic/Frazer Harrison/Getty Images
Zendaya
The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.
Dominique Charriau/WireImage/Steven Simione/WireImage
Sydney Sweeney
The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.
Hoda Davaine/Dave Benett/Getty Images/Jon Kopaloff/Getty Images for Max Mara
Zoey Deutch
To prepare for her upcoming role as Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.
Monica Schipper/Getty Images/Leon Bennett/GA/The Hollywood Reporter via Getty Images
Anne Hathaway
The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.
Steve Granitz/Getty Images / Jon Kopaloff / WireImage
Selena Gomez
The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.
Kevin Mazur/Getty Images/Stephane Cardinale-Corbis/Corbis via Getty Images
Jennifer Lopez
The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.
Instagram / Gypsy Rose Blanchard
Gypsy Rose Blanchard
In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.
Instagram/Kylie Jenner
Kylie Jenner
Kylie Jenner traded in her dark locks for a pink 'do in January 2024.
Instagram / Julianne Hough
Julianne Hough
In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."
Gregg DeGuire/Variety via Getty Images/ Matt Winkelmeyer/Getty Images for ELLE
Kate Beckinsale
The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.
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