Apple was quietly all over the world's biggest Android phone show, and that says a lot

1 day ago 13

Follow ZDNET: Add us as a preferred source on Google.

Mobile World Congress (MWC) is one of the largest trade shows in the world dedicated to mobile technology. From new handsets to infrastructure to 6G (and I'm not even kidding), there were announcements, keynotes, and hardware aplenty to take in. One notable brand that typically sits out of the show, though, is Apple.

Also: This robotic camera phone is going viral at MWC, and I can see why

The Cupertino company didn't come to Barcelona, Spain, even though it had hardware to show off. But just because Apple didn't attend the trade show doesn't mean it wasn't there in any capacity. In fact, Apple's presence was felt in every corner of the show floor, and I found four notable examples of Apple showing up, even when it didn't.

1. The cameras recording us all

One of the first things I noticed at MWC was a camera crew running around, grabbing footage of the event for the show Mobile World Live, but when I looked closer, I saw something super interesting. At the beating heart of this camera rig is none other than an iPhone 17 Pro Max, with all manner of attachments enabling a production style similar to what we've seen at recent Apple events.

Sure, it takes a truckload of accessories, including a harness, lights, a USB hub, a microphone, and more, to make this machine work, but it's all built around the same phone you and I could carry in our pocket. It's the first time I'd seen a professional production rig using Apple hardware, and if I had to guess, it won't be the last.

2. Sneaking into the walled garden

In the interest of disclosure, I should point out that Honor provided travel and lodging for me to attend MWC, but Honor is the subject of my second observation. Honor launched the Magic V6 here, along with a bunch of other hardware, and a big part of its keynote was its Honor Connect software. Honor Connect enables file sharing between Honor and Apple devices, and even screen sharing from a MacBook to the Magic V6.

I'm a big fan of this because it gives Apple fans the opportunity to experience a foldable phone while still using their other Apple hardware. If Apple won't make a foldable, Honor is happy to stand in. The sharing isn't nearly as seamless as it is between an iPhone and a MacBook, but it's fairly straightforward, so it might coax some Apple users who are curious about folding-screen tech.

3. Breaking the iPhone Air's limits

Tecno concepts are a mainstay at MWC. And this year, the company had a cool modular phone design with magnetic attachments, including camera lenses, stackable battery packs, and speakers, which you could add to the back. It's an interesting idea that has been tried multiple times before. Whether this one will work or not is very much in doubt.

Also: I tried Tecno's modular phone concept at MWC - and it quickly got weird

But if you look at the design, you don't even have to squint that much to see a familiar shape emerge. Of course, I'm talking about the Tecno Pova that the company shared with me at IFA last year. But I'm also talking about the hints of iPhone Air you can see in this design.

4. Shameless clones, everywhere

If imitation is the highest form of flattery. There is no shortage of Chinese phone makers flattering the bejesus out of Apple. However, the absolute pinnacle of…flattery belongs to Ouikitel. At the booth, Ouikitel had what has to be called an iPhone 17 Pro Max clone, a large camera aisle, and everything.

There wasn't a model number for that phone, but there was a very similar one, with slight different sensor placement nearby, that is the C17, but the one I saw looks like the company bought an iPhone and scraped the Apple logo off the back.

Also: iPhone 17e vs. iPhone 17: I compared the two models to decide which has the better value

"Holy cow," were the only words I could utter. By the way, down the row a bit sat a Galaxy S26 Ultra clone as well. While it's true that both the iPhone 17 Pro Max and the S26 Ultra are exceptional and aspirational devices, these phones fall into that uncanny valley of clones that feels a little dirty.

Apple's influence on the smartphone, tablet, smartwatch, audio, and so many other verticals is undeniable. A company with so much swagger can't help but influence the party, even if it never shows up.

Read Entire Article