Amazon‘s entertainment divisions, along with several other units of the tech giant, are committing $10 million to L.A. wildfire relief efforts.
The pledge comes during the ongoing donation of essential items via the company’s Disaster Relief hubs. Amazon MGM Studios, Prime Video and Amazon Music are part of the initiative, alongside Amazon Web Services, Ring and Whole Foods Market.
Amazon’s gift follows similar ones from Netflix, Comcast/NBCUniversal and Disney in recent days. The wildfires, now in their second week, have killed at least 25 people, destroyed thousands of structures and forced tens of thousands of residents from their homes.
“Our commitment will go directly to national and local disaster and response organizations,” the company said in a post on its corporate site. Beneficiary organizations include the American Red Cross of Southern California, FireAid, World Central Kitchen, MusiCares Fire Relief Effort, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund.
Prime Video is also contributing to in-kind advertising opportunities for non-profits supporting L.A. fire relief efforts.
The company said it has thus far donated more than 145,000 essential items to 17 local organizations working on wildfire response. Recipients include fire stations, community fire brigades, the American Red Cross, Salvation Army, Los Angeles Unified School District, Dream Center, and multiple YMCA chapters.
Along with Amazon gift cards, the company has given water, sports drinks, juice for kids, and snacks and 5,000 shelter items (including shower chairs and toddler beds. The company has also given more than 300 wildfire response items including gloves, goggles, boots, respirators, shovels, rakes, axes, smoke pumps, sifters, and medical items for burns and heat.
“We’re also deploying our AWS cloud technology, including drone support, to help emergency responders better understand and react to the evolving wildfire situation,” the company’s post added.
English (US) ·