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Amazon's October Prime Day sale is live, and while you could take the opportunity to stock up on genuinely useful things, you could also just treat yourself to something awesome. How should you treat yourself? Well, if you're anything like me, you can't resist lining the pockets of the most lucrative franchise in media history.
We've found plenty of Nintendo deals on the gaming side of things, but Pokémon is a lot bigger than that. Whether you got into Pokémon through the video games, show, or TCG, I've tracked down something in Amazon's sale that could spark a little Poké-joy in your life.
FWIW: Everything on the list is under $50, and it does actually include some daily essentials.
25+ Pokémon Deals in Amazon's October Prime Day Sale
Check out our top 10 highlights from the sale, or scroll on for even more picks.
$20 Off Pokémon Legends: Z-A
Amazon is discounting plenty of Switch 2 games, but one of the only first-party games getting a price cut is the latest Pokémon release. Pokémon Legends: Z-A is technically a spin-off, but in the words of IGN's 8/10 review, it still offers "a fun setting to explore, a well-written story, and a total battle system overhaul that works surprisingly well."
Pokemon Legends: Z-A
The Best LEGO Pokémon Set Drops Under $50
LEGO has released a hefty amount of Pokémon-themed sets since the collaboration debuted in 2025. I’m of the opinion that LEGO Eevee is the clear stand out. Even better? You don’t have to be a Prime member to get the $20 discount.
LEGO Pokémon Eevee
Meh TCG Deals, But at Least There's Some Restocks
It would be a lot to ask for some real TCG deals. It shouldn’t be, but it is. At the very least, Amazon has restocked some of the rarer products and bundles, including the First Partner Illustration Series.
Actual Discounts on TCG Accessories:
Get Your Own Hardcover Pokedex for Under $40
Pokémon Deluxe Character Guide
I have this book myself, and I think the best way to describe it is a personal Pokédex. You get details from the show, games, and TCG about every single Pokémon, all packaged in a gold-lined hardcover with a premium feel. All to say, it has a permanent place on my coffee table.
Or a History of the Pokemon TV Show for Under $10
Pokémon Timelines: A Journey Through the Animated Series
While the Deluxe Character Book goes into detail about every variation of the Pokémon franchise, this book hones in on the TV show. It's also one of the best deals in the entire sale, with a 67% discount bringing it under $10.
15% Off Officially Licensed Pokemon Graphic T-Shirts
Prime members looking for a wardrobe upgrade are in for a treat, as Amazon has applied a 15% discount on a ridiculous amount of graphic tees. Scroll through the full list to find options for any style or Pokemon preference.
Lowest Price Ever on Adorable Charmander Plush
Plushie deals are surprisingly scarce this year, but I'd argue that one very cute smiling Charmander makes up for that. This officially licensed Jazwares plush is currently at its lowest price yet and is one of the best Pokemon plushies on the market.
Pokemon Charmander Plush - 8-Inch
Of Course There's Funko Pop Deals
On the less cuddly side of the figure spectrum, it should come as no surprise that Amazon has discounted a heck ton of Funko Pops. If you're Funko-inclined, have at 'em.
Pokemon Care About Oral Hygiene, Too
I know we’re still a ways out from the holiday season, but I’m of the opinion this toothbrush set would make a great stocking stuffer. If Pikachu won't convince them to brush their teeth, nothing will.
Colgate Kids Pokemon Toothbrush and Toothpaste Gift Set
Save on Even More Ways to Play Pokemon
Sure, Pokémon has seemingly achieved world domination, but that doesn't there aren't still even more ways to experience the beloved IP.
While there are tons of genuinely classic board games on sale, Amazon has also discounted various Pokemon-themed activities, including puzzles.
Blythe (she/her) is an Audience Development Coordinator at IGN who spends way too much time in character customization screens and tracking down collectibles. 
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