Amanda Holden 'files papers to trademark her name as she plans to build beauty business empire'

Amanda Holden is reportedly planning to expand her business empire. 

The Britain's Got Talent judge, 55, who already has a homeware collection and is an ambassador for Sam Faiers' brand Revive Collagen, has filed papers to trademark her name. 

According to The Sun, Amanda has submitted an Intellectual Property Office application to trademark her name for future use on beauty products and website.

It also covers cosmetics and perfumes, with the star hoping to emulate the success of other stars' wellness brands. 

Gwyneth Paltrow has made £323million from her business Goop, while Holly Willoughby has launched Wylde Moon.  

The Daily Mail has contacted Amanda's representative for comment.

Amanda still looks as youthful as ever and last month flew with her model daughter Lexi to Crete for Revive Collagen.   

Discussing her decision to opt for non-surgical treatments, Amanda previously told The Guardian: 'I'd never be able to go under the knife because I have a skin condition which means I overproduce scar tissue, but I'm all for anything to make anyone feel better. 

'If they invent something that doesn't involve a knife I'll definitely be having it in the future. 

'I was quoted as saying I'd never use Botox again – what I actually said was: "Never say never", but I haven't had any for months.'

For fitness, Amanda runs three to four miles a week in addition to Kundalini yoga practice and a 'Viking workout regime'.

Despite her somewhat intense-sounding exercise plan, she reiterates that she doesn't do it because she 'feels like she has to', and explained the importance of balance.

She told TV Times: 'I am not a slave to any beauty or fitness regime because I love food too much.

'But the deal I struck with myself was I have to run for my rosé wine in the summer and run for my red wine in winter.'

Amanda joked it's 'all downhill from your 20s' but added that, like Cher, you can 'turn back time' with proper nutrition and exercise.

'I'm from a generation of women who won't [fade into the background] - we'll flaunt our bits for as long as we can. I am certainly going to - even when they're drooping down to the floor, I'll scoop them up again,' she laughed.

 Aside from her reported business empire plans, Amanda has a busy TV and radio career. 

The television personality co-hosts the national Heart Breakfast radio show with Jamie Theakston every weekday morning, is a judge on Britain's Got Talent and presents Celebrity Inner Circle. 

Her BBC DIY show with best pal Alan Carr is also a huge hit.