XMG cites component cost rises across the board as it hikes laptop prices

4 hours ago 6
A frustrated looking gamer gazing at their monitor (Image credit: Shutterstock / Dean Drobot)

  • XMG has announced price rises for its laptops due to the increased cost of components
  • The laptop maker points out that DDR5 RAM for laptops is now close to 6x the price it was before the memory crisis
  • We're also hearing that Micron has pulled the plug on its 2GB modules of GDDR7, and Nvidia's supply of VRAM could feel an impact from this

The RAM crisis sadly keeps rolling on and finding fresh pricing misery to heap on us, and that includes new laptop hikes and a hint that Nvidia GPUs could be in yet another spot of bother.

VideoCardz spotted the development with laptops, as manufacturer XMG announced on Reddit that its notebooks are subject to price hikes of either €100 or €150 for most models, or €300 in one case (that's for a Schenker portable, which is XMG's parent company, so it's all under the same umbrella).

Some laptop upgrades have got pricier, too, with a €120 premium on an RTX 5090 configuration, and as XMG observed: "The reason [for the price rises] is another increase in purchasing costs. This is no longer just about RAM and SSDs: PCBs, electronic components, CPUs, graphics cards and video memory are also contributing to the higher cost level."

In other words, everything is subject to price inflation, including the motherboard and associated chips, as well as the mentioned key components.

XMG highlighted data drawn from Geizhals (which tracks German retail prices) showing that DDR5 RAM for laptops is close to 6x the price it was before the memory shortage began (in mid-2025).

The laptop maker also made it clear that discrete GPUs and GDDR7 video memory have become more expensive, as have the prices of AMD and Intel laptop processors.

Also on the subject of GPUs, Wccftech reports that another slight worry is that Micron is no longer making 2GB modules of GDDR7 video RAM which are used in some Nvidia RTX 5000 GPUs.

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Uniko's Hardware flagged up this news in a post on X, noting that these chips have "reached end of life" and that this is the case for all Micron 2GB modules, with only 3GB GDDR7 chips now listed on the memory maker's website.

the micron gddr7 28gbps 2gb chip d8fhl (MT68A512M32DF-28:A) used on some rtx50 cards, has reached end of life.in fact, all micron 2gb g7 chips listed on their website are now eol, leaving only 3gb options avaliable. https://t.co/W70J3DMYGS pic.twitter.com/ltj6Sab6MfSeptember 22, 2026

With Micron apparently no longer supplying Nvidia with those 2GB modules, that means more of a squeeze on the availability of video memory for RTX 5000 graphics cards, at least in theory. This could hit stock levels and put a bit more pressure on pricing (which is already climbing fast).


Analysis: yet more pressure

XMG Neo 16 laptop shown at an angle

(Image credit: XMG)

We need to season the claims around Micron here, as this isn't a definitive statement from the company itself, and more to the point, it's only a minor supplier for Nvidia's gaming GPUs. Team Green gets the majority of its GDDR7 from Samsung and SK Hynix, and so the impact here should be relatively slight.

However, I'd argue that any impact is bad news given the current climate which is rapidly worsening for GPUs, particularly those from Nvidia which are heading upwards at a rate of knots for some models. The RTX 5090 has got completely ridiculous, the RTX 5080 is similarly out of hand, and even the RTX 5070 is now feeling the pricing heat, with a 30% price rise compared to two months ago in the US (and a similar picture elsewhere).

So, even small extra pressures are really not going to help Nvidia's GeForce GPUs here.

As for the laptop price hikes, this is a sign of the RAM supply times, and XMG is following other makers who have had to jack up prices (like Dell for example, which just bumped up the XPS 13 in a roundabout way).

It's a commendable level of transparency from XMG here, with the company making it clear that it isn't turning any extra profit from these laptop price increases. XMG also observed that other factors are in play with increased costs for notebook makers, and that includes rising air freight costs (due to conflicts in the Middle East) and difficulties with shipping by sea, too.


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Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

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