Vincent Price Is a Master of Disguise in This Wacky ‘70s Horror

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Actor Vincent Price stands between two blue and red theatre masks against a black background. Image by Nimesh Niyomal

Vincent Price was one of the most prolific horror stars of his day. That distinctive vocal timbre, not to mention his lanky height, trademark mustache, and cheekbones higher than a ruffled Victorian neckline, rendered him instantly recognizable. Yet despite that unmistakable demeanor and the typecasting it incurred, Price was a chameleon — which might surprise those less familiar with his early work as a character actor. Between a back catalog consisting of minor supporting roles, and the fact the man eagerly embraced his horror niche, Price’s capacity for subtler work often goes overlooked.

At first glance, 1973's Theatre of Blood follows a similarly over-the-top track. The grim, gore-filled horror-comedy about a stage actor seeking revenge against the critics who tore apart his life's work fits Price's persona like a glove: low budget and splendidly unhinged. In actuality, it's one of the best entries in his expansive but unfairly repetitive filmography. Not only are Theatre of Blood's clever slasher kills a precursor to Saw, Price called it one of his favorite movies because it finally let him achieve a career goal: performing Shakespeare.

What Is 'Theatre of Blood' About?

Edward Lionheart (Vincent Prince) wearing a black suit with a red cloak, leaning his hands on a table and staring down the camera with his daughter Edwina (Diana Rigg) standing behind his right shoulder in Theatre of Blood Image via United Artists

Before his downfall, Edward Lionheart (Price) was the bane of England's theatre community. For 30 years, the American actor refused to perform anything except William Shakespeare, and never received less than a scathing review during his tenure. His rampant arrogance finally crumbled after the London Critics’ Circle unanimously snubbed him for their yearly award, voting for a “mumbling” newcomer over a seasoned and self-proclaimed "genius." Humiliated by their implacable scorn, Lionheart flung himself into the River Thames.

Years after his assumed death, a much-alive Lionheart — pulled from the water by strangers before he could drown — returns to claim his just rewards: the Critics' Circle statue, and the lives of the nine critics. He targets them one-by-one with the help of his devoted daughter, Edwina (the luminous Dame Diana Rigg), modeling each murder after a death scene from one of Shakepeare's plays. These include a group stabbing (Julius Caesar), decapitation (Cymbeline), electrocution via the world’s deadliest hair salon (Henry VI, Part 1), and a scenario especially stomach-churning for dog lovers (Titus Andronicus).

Vincent Price's 'Theatre of Blood' Performance Is More Complex Than It Seems

Although a bleakly hilarious concept, Theatre of Blood's skewering never veers into full farce thanks to director Douglas Hickox's measured grip over the mood and Anthony Greville-Bell’s insightful, wry script. The pair could have sold this feature without a headliner as prominent as Price, but no one could have played Lionheart quite as nimbly or enthusiastically. It's a tricky part, the premise requiring Price to cycle between various characters, both original inventions and those from Shakespeare's pages. As Lionheart recites some of the most famous (and famously dense) monologues ever written at his petrified victims, he dons disguise after elaborate disguise (wigs, masks, Medieval cloaks, '70s disco fashion) complete with an array of specialized props.

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No matter the get-up, Price personalizes each variation with details — be they horrendous accents, wicked sneering, or a skein of flirtacious menace. Already a presence born for melodrama, Price is having the time of his life. Theatre of Blood feels like a template designed to champion his strengths, and he turns Lionheart's morbid hunt into a symphony of melodious recitations. Every word feels poured with precision. Consonants are enunciated like throwing knives, and he delivers gloating facial expressions and physical comedy with a dancer's graceful timing.

'Theatre of Blood' Lets Vincent Price Show His Range

A close up of Edward Lionheart (Vincent Price) standing on the far left of the frame and looking ashamed, with a group of theatre critics sitting behind him on the right, in Theatre of Blood Image via United Artists

Although adapting to each set piece gives Price an excuse to attack the script with gusto, Theatre of Blood also lets him tap into the benefits of his own theatre background — specifically, his underutilized penchant for nuance. Lionheart’s vengeance might include copious self-pity, but during the rare moments when he strips away the thespian pomp-and-circumstance enough to reveal the person underneath, there's the wounded pride and seething pathos of a tortured artist. Few things are more vulnerable than a creator who pours their heart, soul, and youth into their passion — and one cleverly disdainful response can cleave deeper than a sword. Egomania aside, Lionheart has endured a mortal wound delivered death-by-a-thousand-cuts style. Price balances icy vindictiveness with pensive grief — even if Lionheart can't help but make his exit unnecessarily dramatic.

When Diana Rigg reminisced about Price for his daughter's biography of her father, Rigg stated: “What people [...] tend to forget because of his horror movies, is what a great classical actor he would have been. Listening to him deliver some of those Shakespearean speeches, I remember thinking, 'God, what a missed opportunity.’” Price kept working for 20 years after Theatre of Blood, but few films let the charming master of macabre be so free.

Theatre of Blood is available to stream on Tubi in the U.S.

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Theatre of Blood

Release Date March 16, 1973

Director Douglas Hickox

Cast Diana Rigg , Vincent Price , Ian Hendry , Harry Andrews , Coral Browne , Robert Coote , Jack Hawkins , Michael Hordern , Arthur Lowe , Robert Morley , Dennis Price , Milo O’Shea , Madeline Smith , Diana Dors , Joan Hickson , Renée Asherson , Bunny Reed , Peter Thornton , Charles Sinnickson , Brigid Erin Bates , Tutte Lemkow , Stanley Bates , Eric Francis , Sally Gilmore , John Gilpin

Runtime 104 minutes

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