Ubisoft Stock Sinks To 10-Year Low As Star Wars Outlaws Underperforms

Star Wars Outlaws is the first open-world Star Wars game ever, but it seems that this galactic low-life adventure isn't quite living up to sales expectations. Ubisoft's share price has fallen 12.6% since Outlaws released on August 27, and it now sits at the lowest level since 2015.

Ubisoft's sales target for Star Wars Outlaws is unclear--the company didn't announce a public number--but the market results indicate that it's not a hit. Per Reuters, JP Morgan analyst Daniel Kerven said that the game has "struggled to meet sales expectations despite positive critical reviews." The analyst lowered his sales expectations for the game from 7.5 million to 5.5 million through March 2025, noting that Outlaws' budget was at least 30% higher than last year's Assassin's Creed Mirage.

Outlaws isn't the only game weighing on Ubisoft's stock price. Initial interest in the company's free-to-play online shooter XDefiant has cooled off in recent months, which contributed to the slide. Ubisoft's next major release will come on November 15 with Assassin's Creed Shadows, the feudal-Japan-themed entry that fans have been asking for for years.

In GameSpot's Star Wars Outlaws review, critic Jordan Ramée praised the game's scale and basic mechanics, while finding fault with its overall story and exploration elements. "There are so many little moments in Outlaws that I love," he wrote. "However, the unexciting space combat and unrewarding syndicate-relationship tracker don't add anything meaningful to the experience. And neither does Kay, who feels like a protagonist without a meaty narrative arc. The game has some successes when it comes to gunslinging or sneaking--both of which are aided by a superb soundtrack and incredible sound design--but Outlaws does too much of what it does poorly, and too little of what it does well."

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