Trump family’s crypto venture is quietly minting money through Binance stablecoin deal

A stablecoin that launched just months ago is already on track to become one of the most profitable ventures in crypto, and the Trump family stands to pocket the lion’s share. World Liberty Financial, the DeFi company co-founded by Donald Trump and his associates, has turned its USD1 stablecoin into a revenue engine thanks largely to a promotional partnership with Binance.

Bloomberg projects the venture will generate close to $150 million in profits from USD1 in 2026 alone. For a token that didn’t exist before March 2025, that’s a remarkable trajectory.

How a stablecoin becomes a money printer

USD1 is backed by US dollars and government money market funds, giving it the kind of conservative collateral profile that institutional players tend to prefer. The more USD1 that gets minted and held, the larger the reserve pile grows, and the more interest income flows back to World Liberty Financial.

This is where Binance enters the picture. The world’s largest crypto exchange holds approximately 87% of USD1’s total supply. Nearly nine out of every ten USD1 tokens in existence sit within Binance’s ecosystem.

The Binance partnership and the MGX deal

The concentration of USD1 on Binance didn’t happen by accident. A promotional deal between the two companies includes yield programs for USD1 holders that extend into 2026, incentivizing Binance users to hold the stablecoin rather than competitors like USDT or USDC.

The relationship deepened significantly in May 2025 when Abu Dhabi-based investment firm MGX settled a $2 billion investment using USD1. That single transaction dramatically increased the stablecoin’s circulation and cemented Binance’s role as the primary distribution channel.

Following the money to the Trump family

The Trump family and their affiliates own approximately 40% of World Liberty Financial. They also receive three-quarters of certain revenue streams from the venture, according to reporting on the company’s structure.

Between their stakes in USD1’s issuing entity and their holdings of WLFI governance tokens, the Trump family’s net worth has reportedly increased by $1 billion or more. That figure encompasses both the stablecoin operation and the broader token ecosystem that World Liberty Financial has built since its founding in late 2024.

The company originally positioned itself as a major force in decentralized finance, raising substantial funds before pivoting to launch USD1.

What investors should actually watch

The obvious question hanging over all of this involves conflicts of interest. The sitting president’s family is profiting enormously from a crypto venture that operates in an industry currently being shaped by federal policy and regulatory decisions.

That tension became even more pronounced in October 2025, when Binance founder Changpeng Zhao received a presidential pardon. The timing coincided with the deepening collaboration between Binance and the Trump family’s venture.

The 87% concentration on a single exchange is another risk factor worth monitoring. If Binance’s relationship with World Liberty Financial sours, or if regulatory action targets either party, the stablecoin’s distribution network could contract rapidly.

Bloomberg’s $150 million profit projection for 2026 assumes current growth trajectories hold.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.