Trio Launches Public Affairs Firm At Dawn Campaigns, Including “Accelerator” Program For Live Streamers

3 weeks ago 12

At Dawn Campaigns, a public affairs firm launched by a trio of campaign veterans, is expanding its program aimed at boosting digital reach and audiences.

The co-founders and partners, Erik Balsbaugh, Sam Drzymala, and Chris Ortman, announced an expansion of a “Streamer Accelerator” program, meant to help small- and mid-sized livestreamers grow their audiences and relevance. They have had a recent pilot program, along with Project Bullhorn and Bridges Media, that included 15 creator participants. The next will feature up to 40 participants for a 6-month program, with live platforms including up to 40 participants for a 6-month program.

The firm specializes in building digital communities and engagement, including through live stream events and fundraisers. Among other things, they partnered with California Governor Gavin Newsom on a fundraising livestream for Proposition 50, and produced a livestream at DNC Studios tied to President Donald Trump’s recent State of the Union address. The firm also has worked on outreach to gaming media, including work on former Federal Trade Commission chair Lina Khan’s appearance on the Lemonade Stand podcast.

Additionally, the firm has worked with figures such as Sen. Cory Booker (D-NJ) and Sen. Elizabeth Warren (D-MA) and has partnered with influencers including Brian Tyler Cohen and Adam Mockler.

Ortman said in a statement, “Trust is built through authenticity and familiarity, and At Dawn Campaigns is focused on the creators, media outlets, and platforms that are earning it.”

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