Top Xbox exec promoted in brand 'reset' leaves after 3 months in role

As reported by The Verge, Xbox Chief Operating Officer Helen Chiang is leaving the company after three months in the role⁠—though Chiang had previously been a Microsoft employee for 21 years. Xbox had not previously operated with a COO in its hierarchy, and the role was created as part of CEO Asha Sharma's controversial brand "reset."

Sharma announced the personnel change in an October 23 internal memo, and did not offer an explanation for Chiang's departure. "Her immediate responsibilities are being split up between other Xbox leaders for now," Sharma wrote. "We'll share more on COO leadership as plans are finalized."

Microsoft shared a boilerplate statement on the departure to Eurogamer: "We don't discuss individual personnel matters. We're grateful for Helen's years of service and wish her well." However, an anonymous source within Microsoft also told Eurogamer that Chiang was "terminated for policy violations."

According to Sharma's original reset announcement, the COO was tasked "with end-to-end P&L [profit and loss] responsibility across content, hardware, platform, and services." Given Xbox's current focus on cost-cutting and maximizing revenue, that sounds like a fairly key role in Sharma's project.

It's hard to imagine Chiang's departure having any significant impact on Xbox's strategy or its execution, but it hardly inspires confidence to see such a quick turnaround in an executive-level position, particularly given the overall instability and uncertainty at Xbox.