Tomb Raider marks its 30th anniversary with a boatload of licensed merch, everything from controllers to ‘futuristic footwear’

The festivities for Tomb Raider’s 30th anniversary have officially kicked off, and Lara Croft is ready to shill for all sorts of merch with her gorgeous mug emblazoned all over it.

Today, Crystal Dynamics revealed the official key art for the series’ 30th year, which will include the new game Tomb Raider: Legacy of Atlantis, a retelling of the original PlayStation classic way back in 1996. But before they get to that, it’s time to sell some stuff.

Image via Crystal Dynamics

“To kick off the festivities, we’re collaborating with an incredible array of partners who will all be releasing special 30th Anniversary products this year,” the company announced, rattling off a varied list of product-makers that will be joining forces with Lara this year.

Some time in 2026, we should see some Tomb Raider-branded 8BitDo controllers, GUNNAR Optiks gaming glasses, Loungefly fashion items, Tubbz rubber duck figures, Funko Pop! figures, Topps trading cards, Dark Horse comics, and even Syntilay “futuristic footwear” of some kind. That’s quite a lot!

Beyond 2026 and all of these items designed to drain the funds of Lara fans, Tomb Raider: Catalyst is set to be the next true sequel in the franchise, launching in 2027. There’s also the live-action Prime Video series that should be filming soon, if not already, starring Sophie Turner of Game of Thrones fame.

But first is Tomb Raider: Legacy of Atlantis, which the devs described to me last month as a “reimagining” of the first game, a remake/remaster of sorts that will also take liberties in refining the gameplay and potentially changing up some elements, as well. It should be out in 2026, along with all the other merch to go with it.

What all this really means, though, is that Amazon Game Studios, which purchased the rights to publish and build out the franchise, is doing a full-court press with Crystal Dynamics still in ownership of the IP. It feels like it began in earnest today with all of these announced deals.

You can check out the full list of partnerships on the Tomb Raider website, and sit tight for more news about the upcoming games soon.