After a short announcement window, it's official: Apple iPhone 18 Pro and Pro Max preorders are now open. If you've been thinking about picking up one of these stunning new devices, then you'll find all the biggest discounts right here on this page.
Firstly, a quick PSA. As you probably already know, Apple announced the 18 Pro, the 18 Pro Max, and the new iPhone Duo foldable during its September event on Tuesday. This page covers the Pro devices specifically, as preorders for the iPhone Duo are set to start next month.
If you're ready to preorder the Pro devices, however, then there's no need to wait. The iPhone 18 Pro starts at $1,199 / £1,199, while the iPhone 18 Pro Max starts at $1,299 / £1,299, and there are several ways to get a discounted device, of course.
In the US, it's possible to get an iPhone 18 Pro included with either a new line (with a pricey unlimited plan) or a trade-in at the major carriers. Apple's own deals include a trade-in rebate of up to $885 for unlocked devices or a new leasing option, which I'm covering in more depth just below.
In the UK, we're currently looking at trade-in rebates of up to £885 at Apple, which is actually quite good in terms of discounts for the official store. Several networks are also stocking the devices, such as Three and Vodafone.
iPhone 18 Pro preorders in the US
- Apple: up to $885 off with trade, or leasing from $34.99/mo
- AT&T: up to $1,200 off with a trade-in
- Verizon: up to $1,200 off with a trade-in
- T-Mobile: device included with switch, or trade-in
- Xfinity Mobile: 18 Pro Max included with trade and line
iPhone 18 Pro preorders in the UK
- Apple: up to £885 off with a trade-in
- EE: up to £750 off with a trade-in
- Carphone Warehouse: check retailer
- Mobiles.co.uk: check retailer
- Sky: check retailer
- Three: check retailer
- Vodafone: up to £885 off with a trade-in
Apple iPhone 18 Pro: what's new?
- A20 Pro chipset on both models
- Improved battery life
- New variable aperture lens, plus photographic styles
The star of the show in this year's September Apple event was undoubtedly the iPhone Duo, but that doesn't mean the iPhone 18 Pro and Pro Max aren't without their merits. In fact, both devices have a decent number of upgrades that could justify a trade-in, depending on what you're eligible for.
For example, both devices now carry the new A20 chipset. While we haven't tested this to confirm, Apple claims the new chipset delivers a claimed 20% faster CPU and 40% faster GPU than its predecessor due to its 2nm architecture. Battery life has also improved, with the iPhone 18 Pro offering up to 36 hours of video playback, matching last year's 17 Pro Max, while the 18 Pro Max reaches up to 45 hours.
The biggest upgrades, however, are arguably focused on the 18 Pro's camera. The devices now feature a 48MP main camera with variable aperture and a new sensor. In layman's terms, that means better low-light performance and greater user control over depth of field. There's also talk of a "computational imaging pipeline", which includes new Photographic Styles for share-ready JPEGS.
We'll have full reviews on these devices in the following weeks, so don't hesitate to keep checking in for more details.
English (US) ·