TikTok Made Us Buy These 14 Viral Products, and We’d Do It Again

Lemon Turmeric Kojic Soap ($2)

This TikTok-viral kojic acid and turmeric bar is great for sensitive skin and is highly concentrated in kojic acid, turmeric, licorice, glycerin, and lemon. It doesn't get better than this — seriously.

CosRX Advanced Snail 96 Mucin Power Essence Serum ($8, originally $10)

This snail mucin essence has been all over my social media feeds for the longest, and I'm finally giving in to the hype. The lightweight essence soothes redness, brightens the skin, and helps repair your moisture barrier without leaving you feeling greasy, especially if you have dry, irritated skin. One of our editors can attest that it's worth the buzz, and she explains more in our Cosrx Advanced Snail 96 Mucin Power Essence review.

Editor Quote: "My skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too." — Kelsey Garcia, lifestyle director

Bio-Oil Skincare Oil ($9, originally $23)

I've been using Bio-Oil Skincare Oil for years, and it never disappoints. It helps with every skin concern under the sun, from improving the appearance of scars and stretch marks to evening out skin tone. Plus, it's loved by TikTok and made with good-for-you ingredients like vitamin E and lavender oil.

Got2b Glued Styling Glue ($11)

One product I've been a massive fan of lately is brow gel. One of our recent favorites? This one from got2b actually lives up to its promise of 72-hour hold. It's so good, even Kylie Jenner uses it. You can read more about what makes it special in our Got2b Glued Styling Glue review.

Editor Quote: "What I love most about this gel is it's easy to control, while keeping your brows in place. I'd usually have to dip my old brow gel in its tube multiple times to get my desired look, and with this gel, I got the perfect, tamed thick brows with just one use. I used it during a recent trip to New Orleans for the annual Essence Festival, and my brows stayed in place for hours, even in 109 degrees. And if it can survive that level of heat, I know my brows are in good hands." — Naomi Parris, assistant shopping editor

Hero Cosmetics Mighty Patch ($13)

We all get pimples, and this Hero Cosmetics Mighty Patch is our savior. It's easy to use, affordable, and gets the job done in about six hours. Read more about this viral product in our editor's Hero Cosmetics Mighty Patch review.

Editor Quote: "From its unmatched staying power to the undeniable results, I can say that the Hero Cosmetics Mighty Acne Patch truly lives up to the hype. Thanks to its gel formula, the patch gently clings to the skin for hours while effortlessly absorbing all of the gunk in the pimple. This is great, whether you're a heavy sleeper or on the go all day. It also helps you beat the annoying temptation of picking at your face, which helps prevent scabs and scarring caused by popping pimples." — Naomi Parris, assistant shopping editor

Grace & Stella Retinol Under Eye Patches ($14)

Eye masks are one of my favorite ways to start my mornings, and Grace & Stella's retinol patches don't disappoint. I especially love putting them in the fridge for a cooling sensation that immediately wakes me up and makes my undereyes look more refreshed. They're made of hyaluronic acid, retinol, glycerin, sea moss, allantoin, and ceramides to deeply hydrate and plump your skin. Learn more about them in a contributor's Grace & Stella Retinol Under Eye Patches review.

Editor Quote: "What I love most about Grace & Stella's Under Eye Patches is how effortlessly they elevate my skin-care routine while delivering real results. From the moment I apply them, the cooling sensation feels like a mini spa treatment, instantly soothing and de-puffing my tired eyes. The patches stay perfectly in place, allowing me to multitask without worrying about them slipping. After just 15 minutes, my undereye area looks visibly brighter, more hydrated, and refreshed — like I actually got eight hours of sleep! Plus, the patches make me feel luxurious thanks to their vibrant color." — Larry Stansbury, contributor

Biodance Bio-Collagen Real Deep Mask ($19, originally $29)

This TikTok-viral overnight mask is yet another favorite among our editors. It deeply hydrates skin (thanks to the oligo-hyaluronic acid in the mask's formula), minimizes pores, and helps to achieve a glass skin effect. Our editor documented her experience testing out the mask, complete with morning-after footage. For more details, read our Biodance Bio-Collagen Real Deep Mask review.

Editor Quote: "I've used it three times since I initially purchased a pack of four. Once when my skin was fairly normal, once when I was experiencing some annoying breakouts, and once when I had a massive sunburn on my face. I'm genuinely not sure how, but the mask seemed to help with all of my skin issues.

I find it to be ultra-hydrating, and it hasn't bothered my acne-prone skin or exacerbated any breakouts. I fully plan on continuing to purchase this mask and use it once a week, especially the night before a date or a special event." — Renee Rodriguez, senior beauty staff writer and social producer

Anua Heartleaf Pore Control Cleansing Oil ($20)

I've been wanting to try oil cleansing for the longest time, and according to TikTok, this oil from Anua seems like the perfect product to start with. It contains heartleaf extract, which works to eliminate blackheads and boost collagen production. It also helps with clearing out your pores — ideal for me, since I wear makeup pretty frequently.

Medicube PDRN Pink Collagen Gel Mask ($23, originally $40)

If you've been seeing a lot of chatter about salmon sperm DNA masks on TikTok and aren't sure what they are or whether they actually work, we've got you! This mask features salmon sperm DNA, also known as polydeoxyribonucleotides (PDRN), to help enhance your skin's appearance. This jelly mask transforms from pink to transparent as it works, delivering hydration and brightening benefits. It's a perfect addition to your skincare routine. You can read more in our Medicube PDRN Pink Collagen Gel Mask review.

Editor Quote: "It's also important to note that while I'm totally obsessed with this mask, it won't actually stimulate collagen production (nor will any other topical skin-care product, for that matter). This is because the molecular weight of collagen is too high to be absorbed by the skin. Hydration, on the other hand? It definitely helps with that." — Renee Rodriguez, senior beauty staff writer and social producer

Laneige Lip Sleeping Mask ($24, originally $32)

I'm completely obsessed with Laneige's lip balms. They feature hydrating ingredients like coconut oil and shea butter that agree well with my skin. I usually reach for the balm every night, but one of our editors raves about the mask's wonder-working powers for dry lips overnight, which you can read more about in our Laneige Lip Sleeping Mask review.

Editor Quote: "Very few cult-favorite beauty products have brought me as much joy as the Laneige Lip Sleeping Mask. Ever since laying my hands on a little tub of it for the first time years ago, it's remained a staple on my bedside table, in my handbag, and on my work desk, just to name a few spots I have them stashed. (Yes, I proudly own several flavors.)" — Marisa Petrarca, contributing shopping editor

Rhode Pocket Blush ($25)

This pocket blush is one of our (and TikTok's) favorites thanks to its creamy formula that glides on like butter, melts seamlessly into your skin, and leaves the prettiest flush. It's buildable and effortlessly blendable, making it easy for you to achieve that natural, sun-kissed look, which you can read more about in our Rhode Pocket Blush review.

Editor Quote:"I've been testing these blushes for over two weeks, and they've become my go-to whenever I do my makeup. I think it's safe to say I'm obsessed with them, and for quite a few reasons. To start, I have dry, acne-prone skin, so when testing out new makeup products, I have to be careful. The formula is hydrating; it doesn't cling to dry patches or leave my skin looking cakey. Still, it isn't greasy either. I also haven't experienced any breakouts from using this product, which is another plus." — Renee Rodriguez, senior beauty staff writer and social producer

Color Wow Dream Coat Frizz Treatment ($28)

If you're looking for a lightweight product that doesn't weigh your hair down and helps tame frizz, this one is it. This humidity-resistant spray forms an invisible barrier around each strand when heated, leaving hair sleek, glossy, and perfectly smooth. Read more about this viral product in our Color Wow Dream Coat Frizz Treatment review.

Editor Quote:"The Dream Coat Supernatural Spray successfully defeated my arch-nemesis, giving me frizz-free hair in one of the most humid cities, rain or shine." – Anvita Reddy, former assistant shopping editor

Medicube Age-R Booster Pro ($205, originally $355)

This viral glow device helps skin-care products to better absorb into skin while also boosting elasticity, minimizing fine lines and wrinkles, and more. You can tap into four modes that cover everything from pore care to contouring. The best part? It's needle-free and doesn't require conductive gel. Read more about this TikTok-loved product in our Medicube Age-R Booster Pro review.

Editor Quote: "If you're just starting out with skin-care tools and you want to try everything out, this tool is a great beginner option. I've found it's amazing for helping skin-care products absorb, and I would personally purchase it just for that reason. It also works well as an EMS device and a microcurrent device, although I have found the results to be more subtle than other microcurrent devices I've used in the past. (For what it's worth, I also didn't find the mode featuring electric needle technology to be as earth-shattering as microneedling, but I did notice an improvement in my pore size.)" – Renee Rodriguez, senior beauty staff writer and social producer

HigherDOSE Red Light Therapy Face Mask ($349)

We've been seeing viral LED masks everywhere lately, and the HigherDOSE LED Mask quickly became our skin's new best friend. Not only does it help reduce fine lines and wrinkles and boost collagen, but it's also surprisingly mood-boosting. Read more about why we love it so much in our HigherDOSE Red Light Therapy Face Mask review.

Editor Quote: "Apart from its calming abilities, I love how much my skin glows after using this mask. While I have relatively clear skin, it is sensitive so there are moments when I notice a bit of redness, but I'd never found a product to conquer the issue before. After my first use, I noticed a significant difference in my complexion and texture, and my skin even felt more refreshed — as if I had just gotten a luxurious facial. It also helped to clear some stubborn marks that pimples had left behind, and I can tell the progress will only continue." — Naomi Parris, assistant shopping editor

Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University's Medill School of Journalism.