These 15 Top-Rated Mascaras Are Amazon Bestsellers for a Reason

2 weeks ago 17

Updated on Aug 20, 2025 at 10:55 AM

PS Photography | Renee RodriguezPS Photography | Renee Rodriguez

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Finding a mascara that's affordable, flake-free, clump-free, and smudge-proof can be a true challenge, which is why we love the reassurance of a good customer review. To compile a definitive guide to the bestselling mascaras on the market, we scoured Amazon's top-rated options to see which have the most notable rave reviews, and rounded up the best ones. If you're in the market for a new formula, we've got you covered with these 15 top-performing mascaras that address all types of needs. We also threw in two products our shopping editors have raved about: the IT Cosmetics Superhero Mascara and Essence Makeup Call Me Queen Mascara. And that's just a tiny sampling of all the top-rated mascaras on Amazon. Ahead, shop our complete guide to the best mascaras on Amazon, from everyday drugstore staples to luxe splurges.

Best Clear Mascaraamazon.com

Best Clear Mascara

e.l.f. Clear Brow & Lash Mascara ($3)

This isn't your typical mascara. What sets it apart from others on our list is its lack of pigment — it's completely crystal-clear. It separates and defines your lashes for a natural, no-makeup-makeup look. On the flip side, the other end features a clear brow gel that naturally grooms and sets your eyebrows into place.

Customer review: "The e.l.f. Clear Brow & Lash Mascara is a stellar product, especially for those seeking simplicity and effectiveness in their beauty routine. Its ability to tame and set brows while providing a natural definition to lashes makes it a valuable addition to any makeup bag. Whether you're a makeup minimalist or just looking for a reliable setting product, this clear mascara is worth a try."

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Best Budget Mascaraamazon.com

Best Budget Mascara

Essence Lash Princess False Lash Effect Mascara ($5)

This mascara has gone viral on TikTok for giving lashes length and volume for days. For just $5, it mimics the look of falsies and is resistant to flaking and fading. The brush has a tapered cone-like shape, with fiber bristles that separate and lengthen the lashes.

Customer review: "My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can't stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-lasting. I go from an 8-hour workday right to the gym and sweat like crazy...and this stuff doesn't budge! I love it!"

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Best Vegan MascaraPS Photography | Renee Rodriguez

Best Vegan Mascara

Essence Call Me Queen Dramatic False Lash Effect Mascara ($5)

You really can't go wrong with Essence mascaras, but we had to shout out this one alongside the cult-fave Lash Princess. One of our contributing editors swears by it for serious lash lengthening. Learn all about it in our Essence Call Me Queen Dramatic False Lash Effect Mascara review.

Editor Quote: "To start, this mascara overdelivers in the lengthening department. I've been using a lash growth serum for the last few months, but this formula takes my eyelashes to another level. Although the serum helps with length, it doesn't help with thickness, and this product is great for making my lashes look thicker than they actually are. I appreciate that the formula is buildable, so if I apply two layers — especially focusing on the outer corners — I can even fake the look of falsies." — Renee Rodriguez, staff writer and social producer

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Best Classic Mascaraamazon.com

Best Classic Mascara

Maybelline New York Makeup Great Lash Washable Mascara ($5, originally $8)

This mascara is one of the most iconic mascaras on the market. It's been a fan favorite for a long time — we're talking generations. The buildable mascara lets you achieve fuller-looking lashes without looking spidery. It's perfect for that natural, lifted, and lengthened look. It's even good for those who wear contacts.

Customer review: "This is my favorite mascara because it's never clumpy when applying and doesn't dry up over a month or two. I like to brush my lashes a few times and achieve a nice, clean fan look. I started using this since I was 14, now I'm 31 and still fall back to this mascara."

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Best Clean Mascaraamazon.com

Best Clean Mascara

CoverGirl Lash Blast Clean Volume Mascara ($9, originally $13)

If you want a "my lashes but better" look, this mascara is a clean version of CoverGirl's beloved Lash Blast mascara. The long-lasting formula is both smudge and clump-proof, and the applicator gives your lashes lift and volume for a feathery look.

Customer review: "This mascara is a game changer! It lifts your lashes without making them look clumpy and crimped. It makes for soft lashes that hold a curl and do not feel heavy all day long. I didn't have any smudging at the end of the day either. One thing I am happy to say, is that I didn't have to rub the eye makeup remover to get this mascara to come off! I don't lose a bunch of lashes afterwards, either."

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Best Lengthening Mascaraamazon.com

Best Lengthening Mascara

Maybelline Sky High Washable Mascara ($10, originally $13)

This mascara is perfect for giving your lashes lift and length. The flexible, tower-shaped mascara brush can reach every lash, from root to tip, for a fluttery, defined look. The mascara is lightweight and comes in both washable and waterproof formulas.

Customer review: "This mascara lengthens your lashes so well, it looks like you have on false lashes. Maybelline has some of the best affordable mascaras, and this one does not disappoint. The mascara did not flake or smudge on me at all. I put it on in the morning (including bottom lashes) and wore it until 11:00 p.m., and it still looked great. This will be my new holy grail mascara at such an affordable price."

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For Volume and Curlamazon.com

For Volume and Curl

Maybelline the Falsies Lash Lift Washable Mascara ($10, originally $12)

If you want a fluttery, flirty look, this mascara will be your new best friend. The double curved lifting brush leaves no clumps and separates and lifts every lash. The formula thickens the lashes for a voluminous, curled look.

Customer review: "I actually like this $10 mascara better than my $25 mascaras from Sephora! It glides on smoothly while not being too wet, deposits instantly, but I can build it up if I want to, without causing clumps."

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Best Clump-Free Mascaraamazon.com

Best Clump-Free Mascara

L'Oréal Paris Voluminous Lash Paradise Mascara ($10, originally $13)

This mascara is a volumizing and lengthening option that gives your lashes a feathery-soft look. It's a waterproof formula with a soft, wavy bristle brush, and it's also resistant to flaking, smudging, and clumping. It comes in a variety of colors, including blackest black, navy blue, and black brown.

Customer review: "This is one of the best mascaras I have ever tried. A definite dupe for Too Face Better Than Sex mascara. The first application in my opinion gives nice length and if you apply a second coat it gives you nice volume as well. I have worn it all day on multiple occasions with no flaking."

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Best Lash-Defining Mascaraamazon.com

Best Lash-Defining Mascara

L'Oréal Paris Makeup Telescopic Original Lengthening Mascara ($11, originally $13)

If you want those long, defined lashes, get this bestselling mascara. The brush is made with precision in mind, letting you lengthen each strand from root to tip. It comes in a variety of colors, as well as in a waterproof version.

Customer review: "I've tried every mascara there is under the sun, and the first stroke of this on my lashes for the very first time, I was blown away! It's what I had been looking for all this time! Mega lengthening and separates your lashes so absolutely no clumps. Left with beautiful, long batting eyelashes! I would highly suggest it to everyone and anyone. My eyelashes normally are kinda resistant to curling and separating (they all wanna clump together), also, they grow straight out. So this is mind-boggling!"

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Best Lightweight Mascaraamazon.com

Best Lightweight Mascara

Vivienne Sabó Paris Classic French Mascara Cabaret Premiere ($14)

This French mascara is a lightweight option that gives your lashes length and definition in just one swipe. The smudge-proof, long-lasting formula is buildable for a more voluminous look. It comes in black and brown.

Customer review: "I never write reviews for things, but this mascara was just so great I felt like I had to! I love lashes, and my friends are used to me wearing thick coats of mascara at all times. Despite this, I got complimented on my lashes basically every time I wore this mascara this week. Multiple people even asked if I had extensions! This mascara isn't clumpy at all, and makes your lashes super long and defined without sticking them together. I've never had any problems with flaking, and although it isn't waterproof, I've definitely used eyedrops, shed a tear, and gotten stuck in rain without them smudging or running down my face."

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Best Waterproof Mascaraamazon.com

Best Waterproof Mascara

Maybelline New York Colossal Longwear Waterproof Mascara ($15, originally $17)

This mascara has a giant fanned-out brush that delivers nothing but volume and lift. The clump-free and flake-resistant formula will lift every lash for that flirty, fluttery look. The formula is long-lasting and will make your lashes look thicker than they actually are.

Customer review: "Ok, I am actually really impressed with this mascara. Dries down fast, doesn't clump or flake, and appears to add a few millimeters to my lashes. No other mascara instantly defines my lashes so well."

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Best Mascara-Primer-Hybridamazon.com

Best Mascara-Primer-Hybrid

Honest Beauty Extreme Length Mascara + Lash Primer ($17, originally $20)

If you want long, defined lashes, this two-step mascara is a popular option. One side has a lash primer that makes the mascara last longer and forms a base for enhanced length and volume, and the other side is a smooth formula that lifts the lashes while conditioning them with jojoba esters.

Customer review: "The primer and mascara in one wand design is genius for convenience. But also for the execution, the primer and mascara work PERFECTLY together to give you amazing separation and volume. The primer is white but dries clear, and the mascara is jet black, which I love. The mascara wand is silicone with defined bristles, which makes for very easy separation of your lashes. The wand is also not huge, it's on the smaller side, which I actually really like because it makes it easier to maneuver and get every lash. I also have ZERO issues with flaking, smudging, eye watering, etc, it does not budge until I wash it off at the end of the day."

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Best Mascara For a Long-Lasting Curlamazon.com

Best Mascara For a Long-Lasting Curl

Stila Huge Extreme Lash Mascara ($26)

If you're looking for volume and a curl that holds, this mascara is a favorite. It'll give your lashes a thicker appearance for a voluminous, fluttery, fanned-out look. It's a long-wearing formula that doesn't smudge, flake, or clump up. The hourglass brush shape helps reach every lash and coats them from root to tip for the perfect lift. Customer review: "I have long, straight, and sparse lashes. If I curl my lashes and then apply one coat of this mascara, it looks like I'm wearing falsies. I was impressed with how long and dark it made my lashes look. Plus, it dries almost instantly."

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Best Mascara for a Lash Extensions EffectPS Photography | Marisa Petrarca

Best Mascara for a Lash Extensions Effect

IT Cosmetics Superhero Mascara ($28)

This mascara wowed one of our editors back in 2016, and it's still the one she grabs when she wants major lash drama. The formula's packed with collagen, peptides, and biotin to strengthen while it seriously amps up volume. Learn more in our IT Cosmetics Superhero Mascara review.

Editor Quote: "What I love about the IT Cosmetics Superhero Mascara is how well it enhances the volume and length of my super-straight lashes without clumping them together." — Marisa Petrarca, contributing editor, Shopping

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Best Luxury Mascaraamazon.com

Best Luxury Mascara

Lancôme Monsieur Big Volumizing Mascara ($30)

This volumizing mascara has been a fan-favorite since it launched in 2017. It has a thick wand with wavy bristles that amps up the volume of your lashes, and it comes in both waterproof and washable formulas. Shoppers praise this mascara and its hefty wand for making their lashes look like falsies.

Customer review: "Within applying the first coat, I could tell I would be obsessed. Inside the sleek, black tube is a fat, fluffy brush that happens to be Lancôme's biggest yet. The wand is coated in a creamy, onyx formula that lengthens and volumizes your fringe in one fell swoop. The brush is also composed of soft fibers that hug and coat each lash. This makes it easy for you to achieve a faux-falsies look from root to tip."

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PS Photography | Renee Rodriguez

Anvita Reddy is an assistant editor for PS Shopping. She has a passion for products and is an avid reviewer of everything including home gadgets, cookware, tech, and more. Having dealt with acne as a teenager and into adulthood, her expertise lies in beauty. She has tried and tested plenty of skin-care, makeup, hair-care, and countless other beauty products.

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