Sony Bravia X90L 98 inch TV
Sony has announced that it has developed a brand new display system capable of far better color reproduction than conventional LED and OLED screens. The details behind this technology are rather complicated, so I'm going to break things down and simplify much of the information.
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Referred to as "New RGB LED," this panel tech can individually control the three primary colors of red, green, and blue in LEDs, allowing them to "emit [each] light independently." The result is higher color purity or trueness. Images will cover 99% of the DCI-P3 color space and about 90% of the ITU-R BT.2020 television standard.
This system will also have Sony's "advanced backlight control technology," which will allow future TVs to faithfully reproduce specific hues and gradations.
The company gives the example of a screen displaying bright autumn foliage. A scene like this shows off various shades of red, yellow, orange, and more. According to Sony, its new TV tech adjusts screen luminance to be in sync with color gradation and deliver incredible detail.
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By comparison, conventional high-brightness TVs tend to "concentrate light on bright [on-screen] elements." Those objects may have vivid colors, but this aspect comes at the cost of detailed images. You don't have subtle gradations or "nuanced hues," and the final output can look flat.
The company's example of how color volume is enhanced with the new RGB tech.
Another benefit of the New RGB LED is its fast signal processing, which has a high bitrate of 96 bits. This ensures two notable things: "simultaneous expression of deep blacks and brilliant whites" and a wide viewing angle. The latter minimizes the negative effects of color shift and brightness variation so that the picture quality of a movie remains clear even when watching at an angle.
Speaking of negative effects, Sony claims its tech will be able to render scenes without visual errors such as white clipping or black crushing.
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It's unknown when the first New RGB LED televisions will launch, although Sony promises the system will enter into mass production later this year. The tech giant is working with industry partners like MediaTek to make them into a reality.
I'm looking forward to seeing these TVs hit store shelves and how they compare to the best TVs on the market. This tech can potentially be a game-changer for home entertainment and movie nerds like myself. I can't wait to watch a film on a display that accurately reflects the cinematographer's and director's original vision.