The first episode of “The Madison” hit 8 million views in its first 10 days of streaming on Paramount+.
That total marks the biggest-ever launch for a series created by Taylor Sheridan, the superproducer behind hits such as “Yellowstone,” “Mayor of Kingstown” and “Tulsa King.” According to Paramount, “The Madison” also achieved Sheridan’s most popular series launch among women ages 35 and older.
Data from Luminate shows that “The Madison” was the No. 5 most-watched streaming original series during the week of March 13-19 in order of total viewing minutes; in order of views — total viewing minutes divided by runtime — the series came out on top.
“The Madison” follows the Clyburns, a family from New York City, through their grief as they move to the Madison River valley of central Montana in the aftermath of a tragedy. Michelle Pfeiffer leads the cast as Stacy Clyburn opposite Kurt Russell as her husband Preston Clyburn; Beau Garrett, Elle Chapman, Patrick J. Adams, Amiah Miller, Alaina Pollack, Ben Schnetzer, Kevin Zegers, Rebecca Spence, Danielle Vasinova, Matthew Fox and Will Arnett also star.
Sheridan executive produces alongside David C. Glasser, John Linson, Art Linson, Ron Burkle, David Hutkin, Bob Yari, director Christina Alexandra Voros, Michael Friedman, Pfeiffer, Russell and Keith Cox. The series is produced by Paramount Television Studios, 101 Studios and Bosque Ranch Productions.
“The Madison” has already been renewed for a second season. Pfeiffer, Russell and Voros spoke to Variety about what fans can expect in Season 2, with Pfeiffer saying, “It’s after the initial stage of raw grief passes, and some time has gone by. It’s the messy and profound rebuilding of everything that you knew after everything that you knew has fallen apart and what that looks like.”
English (US) ·