The incredible price The Block spent on rural Victorian housing plots for 2025 season is revealed

The price tag of The Block's housing plots for its 2025 series has been revealed.

The 21st season of the popular Nine reality series will set up production in Daylesford in central Victoria.

In a never-before-seen twist,  contestants will be required to complete the shell of a five-bedroom floor plan, as opposed to renovating existing properties in previous seasons.

According to News Corp, Nine dropped almost $10million to acquire the land that will be sub-divided into five separate lots.

The publication reported that the Nine-owned company Micjoy Pty Ltd took ownership of the parcel of land for $9,445,801.00.

The figure is on par with previous Block purchases, with Micjoy dropping $10million on the notorious Gatwick Hotel in Melbourne for the Block's 2017 season.

The company also paid $14.3 million for five properties in Hampton East, Melbourne for the  2022 series.

Filming is expected to commence in March while casting for the next crop of Blockheads has been underway for several months, the publication reported.

Situated in lush countryside 111km from Melbourne, the tiny town has become a popular weekend getaway destination for those living in the big smoke.

But leaders of the community, a population of 10,000, have concerns over how the hit show will influence the town's 'image'.

Nine purchased an allotment not far from the town's main street where five teams will build luxury homes completely from scratch.

Steve Rowe, Daylesford Local Tourism Board chief executive, is convinced that the show's presence will bring extra publicity to the area - and even more tourists, giving a boost to Daylesford's economy.

But he has also expressed his concern about Daylesford's image.

'Once filming wraps up, my interest will drop off,' he told the Herald Sun.

'But during production, it’ll definitely bring people into town – we just need to make sure it showcases Daylesford in the right way.

'For me it’s all about perspective – we’re a tight-knit community, when things align, everyone benefits, we just have to make the most of it.'

Meanwhile, local shopkeeper Alexander Hancock told the publication that not everyone in Daylesford 'was thrilled' about the Nine show coming to town.

However, he agreed that the reality hit meant 'free advertising' for the tourist spot.

Daylesford was set to be the site of The Block's 2024 season, however production was eventually moved to Phillip Island following a planning dispute.

Despite plans for the proposed setting being approved by the Hepburn Shire, Nine was then challenged in the Victorian Civil and Administrative Tribunal (VCAT) in September.

The network were reportedly forced to cancel $500,000 worth of accommodation it had booked for the show's cast and crew.

'We've had so many successful series in so many different locations, but we don't go where we are not welcome,' a production insider told the Herald Sun at the time.

'Especially for the 20th series of The Block, which is so important.'

According to Realestate.com.au, planning documents submitted to Hepburn Shire Council for The Block 2025 include five new homes that will provide a starting-off point for contestants.

Contestants will be required to complete the shell of a five-bedroom floor plan, including a study, living area and a garage.

The properties will also include other lavish amenities including a covered outdoor area and a heated swimming pool.

The documents, which were submitted by Group Architects, also suggest that the five homes will be near-identical two-storey eco friendly developments.

Previously, Blockheads have been tasked with renovating an existing property or, in the case of the 2022 season, renovating homes that were shipped into the Gisborne site.

In December, the application was finally approved by the Victorian Planning Minister to build five dwellings on a 2,000sqm block of land owned by Hygge Property.

Daylesford, located in the famed Macedon Ranges region of Victoria offers a unique combination of natural beauty, historic charm, and vibrant local culture.

'Daylesford has a robust national tourism brand — unlike other places, we don’t rely on sun, sand, or snow for attracting visitors,' Belle Property Daylesford’s principal director, Will Walton - who sold the site to Nine - said.

'We are recognised as a culinary destination, renowned for our high-level, award-winning restaurants.

'This focus on food and wine is a key driver for our tourism sector and also stimulates our holiday investment property market.'