The Google Photos print store just got a Fujifilm upgrade, with new options coming soon

Fujifilm is strengthening its ties with Google, taking a larger part in the company’s photo printing service. The company announced that it’s taking a “leading” role when it comes to operating and supporting the Google Photos Print Store in the US.

This takes the form of a co-branded store built directly into the Google Photos interface. Once you navigate to the Print Store and select a product to order, you’ll be prompted to connect your Google account to Fujifilm’s services*. From there, Fujifilm will take care of payment, printing, shipping and customer support. Fujifilm also says there are “plans to roll out new features, new products and a more robust user experience.” 

You’ve long been able to get printed products directly from the Google Photos app – I personally have a book I made with the service in 2017 – but the company says this expanded partnership will give users “more ways than ever before to print their memories, including an expanded range of print formats, frames, décor, and gift items, going well beyond the offerings of the previous platform.”

There’s a very good chance that, if you bought prints from Google Photos prior to this announcement, Fujifilm or its equipment were involved in some way. The company is a major player when it comes to photo printing for both consumers and industrial clients. Last year, the company identified “growth in the number of images taken and printing needs due to smartphone proliferation” as one of its key opportunities for mid-to-long-term growth.

While this announcement seems like it’s probably a bigger deal for Fujifilm and Google, rather than the people actually printing their photos, we always appreciate people having better and easier access to printing their photos. While it used to be a vital part of the process, it’s an easy one to forget nowadays, especially if you’re part of the younger generations who have grown up with purely digital photography. It’ll be exciting to see if this partnership makes printing smartphone photos that bit more attractive to the people who may use it to see their images rendered in ink on paper for the first time.

* While Fujifilm’s press release says the platform “began rolling out to Google Photos users in the U.S. at the end of August 2026,” it seems that’s still in progress. When I tried it on September 1st, I ended up in the old Google Photos payment flow. 

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