The best Super Bowl TV deals live — today's top deals chosen by experts from Samsung, Sony, LG, and more

My dream Super Bowl TV is, of course, Samsung's stunning The Frame QLED TV. While it lacks a mini-LED panel, Samsung's The Frame TV is still one of the best lifestyle TVs and among the most aesthetically pleasing on the market.

Here, the 65-inch QLED panel looks great for general watching with punchy colors, but it's also finished with anti-reflection coating that makes viewing art or photos an experience that can't be beat. Just like any other Samsung TV, you get Tizen out of the box for easy access to streaming services.

Samsung 65-inch The Frame QLED TV: was $1,799.99 now $1,199.99 at Samsung

Samsung's U7900F Crystal TV is a best-seller here at TechRadar, and you can find the 70-inch model on sale for an unbelievable price of just $399.99.

This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $400, which is an absolute steal.

Samsung U7900F 70-inch 4K Smart TV: was $799.99 now $599.99 at Samsung

The best budget OLED TV is the LG B5 OLED, and Best Buy has impressive discounts on both the 48-inch and 77-inch models.

As the successor to the already excellent LG B4, it's one of the top OLED TVs to buy for shows, movies, and gaming – especially if you're on a budget.

If you're just looking for a cheap big-screen TV to watch Super Bowl Sunday, Best Buy has the popular 75-inch Toshiba C350 4K Fire TV for an incredible price of $439.99.

Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

There's $1,000 off the 65-inch version of Samsung's latest and greatest OLED TV for the Super Bowl. It's the TV we awarded a full five stars in our Samsung S95F review for its excellent overall picture quality, brightness levels, and vivid colors.

An anti-reflection screen makes it well-suited to bright rooms and multiple viewing angles - perfect for a watch party.

Samsung S95F 65-inch OLED TV: was $3,299.99 now $2,299.99 at Samsung

The TCL QM6K delivers excellent value, with bright mini-LED and contrast-rich pictures for the money, plus a packed suite of gaming features including 4K 144Hz, VRR, and Dolby Vision gaming.

It's our pick for the best cheap big-screen TV, and this Super Bowl deal from Amazon knocks the 75-inch model down to $798.99, $200 off its already-great full price.

TCL QM6K 75-inch 4K mini-LED TV: was $999.99 now $798 at Amazon

If I could recommend just one TV to buy for the Super Bowl, it would be LG's 65-inch C5 OLED TV. The OLED display is TechRadar's best-rated TV, and Best Buy has the 65-inch model on sale for $1,399.99, thanks to a whopping $1,300 discount.

Perfect for watching the Super Bowl, the five-star OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

LG 65-inch C5 OLED TV: was $2,699.99 now $1,396 at Best Buy

Welcome to this morning's Super Bowl TV sales live blog. I'll be highlighting my favorite deals throughout the day, including best-rated TVs, as well as offers on game-day essentials like kitchen appliances, soundbars, streaming devices, and party decor.

I'll be drawing on my years of experience covering Super Bowl TV sales to list only the best TV deals I recommend for Super Bowl Sunday. TechRadar's TV editors will also be sharing their expert advice on the best displays for watching the Super Bowl.