The best 4K TV deals during Prime Day 2025

8 hours ago 10

Cameron Faulkner is an editor covering deals and commerce. He joined in 2018, and served as commerce editor at Polygon until May 2025.

Let me try to read your mind. You’re thinking of getting a new TV, yes, a 4K model with some sort of smart TV operating system that can provide instant access to your favorite streaming apps. Well then. With Prime Day underway, several TV models, as well as streaming devices and soundbars, are on sale. Some of them are much cheaper than we’ve seen before, while others are matching low prices that we haven’t seen in a while. Either way, it’s nothing but good deals below.

We aim to pair you with an excellent home theater upgrade or two that’ll make you so happy that you won’t be searching for this article come next year’s Prime Day. Scroll down for the best deals on affordable TVs, high-end OLED models, and discounted sound systems and streaming gadgets.

The most affordable 48-inch 4K OLED TV we’ve seen during Amazon Prime Day is actually happening at Best Buy. There you can get LG’s 48-inch B4 OLED for just $599.99, which is an unbeatable price. However, at Amazon Sony’s 48-inch A90K is $998, beating its previous lowest price by hundreds of dollars.
To some, 48 inches may be too small — we get it — so check out Panasonic’s 55-inch Z85 OLED, which runs Amazon’s Fire TV OS. It’s normally fairly affordable for its size at $897.99, but you can pick it up for $799.99 at Amazon. A 65-inch version of this model is just $200 more, costing $997.99 at Amazon.

$600

LG’s B4 might be one of the cheapest OLED TVs available, but it still offers plenty of bang for your buck — including four HDMI 2.1 ports, speedy performance, and five years’ worth of webOS updates.

$448

TCL’s Mini LED QLED TV is a great value, particularly for those who want a fast frame rate and a bright picture. It offers a 144Hz refresh rate, features two HDMI 2.1 ports, and supports Google TV’s robust software.

$1197

LG’s latest mainstream OLED TVs ship with a subtle, yet noticeable, brightness boost over their predecessors. Otherwise, they’re cutting-edge both in terms of picture quality and refresh rate (144Hz) at this price point.

$698

Samsung’s art-inspired 4K TV uses an anti-glare matte QLED display, which can showcase artwork and photos with canvas-like quality when idle.

Samsung’s 65-inch The Frame Pro is down to $1,897.99, which is relatively small $50 discount versus its previous low price. However, it originally sold for around $2,199.99. This model boasts an impressive Mini LED panel, and a jump from 120Hz in The Frame to 144Hz. One of its biggest upgrades is the wireless connect box, which wirelessly streams any and all HDMI video inputs straight to the TV.

$1498

For its size and overall brightness, especially if you’re looking for a bright-room TV, the QM8K is one of the best buys during the next few days of sales. Under certain circumstances, it can reach a brightness of 5,000 nits.

$998

Bargain hunters seeking a large, yet reasonably priced, 65-inch OLED TV should consider Samsung’s S85D. It’s Samsung’s entry-level model, though you still get HDMI 2.1 ports, 4K resolution at 120Hz with consoles, and a variable refresh rate.

$1198

The Samsung S90D is a QD-OLED, which uses quantum dots on top of an OLED layer to create a brighter and more color-vibrant image than traditional OLED designs.

Looking for an affordable TV running Roku software to make it super easy to jump into streaming apps? The company’s own 55-inch 4K smart TV is $249.99. It has never sold for less than $299.99 before, so these are some solid savings.
Amazon’s 55-inch Fire TV 4-series model isn’t quite as affordable as the Roku TV mentioned above. Yet, it’s $120 off for Prime Day, costing $339.99 at Amazon. This 4K TV comes pre-loaded with the company’s Fire TV OS, as you might expect. What you might not expect is that this TV looks pretty sharp considering its low cost, and it’s flush with ports (four HDMI ports, one of which is eARC, an ethernet port, optical audio, a headphone jack, and a coaxial connector for cable).

$560

A slim-bezeled mural TV in the mold of Samsung’s The Frame, but at a fraction of the cost for a 55-inch model. This TCL sub-brand’s TV sports an art mode, as well as high-end features like a 144Hz refresh rate for gaming.

The best steaming stick deals

$35

Amazon’s latest streaming stick is faster than its predecessor with Wi-Fi 6E and double the storage. It also now displays widgets and artwork when idle while continuing to offer Alexa integration.

$84

Google’s excellent TV Streamer 4K is its best attempt at a streaming device yet, offering built-in ethernet along with smart home compatibility with Matter and Thread. Read our review.

$45

The Onn Google TV 4K Pro is a twofer of a gift. It’s a great streaming device with support for Dolby Atmos, Dolby Vision, and HDR, all of which make for a visually rich, immersive streaming experience. It also functions as a smart speaker, meaning you can use it to play music, dim the lights, and carry out a host of hands-free commands.

$515

Normally available between $700 and $800, this sound system’s price has plummeted during Prime Day 2025. The soundbar features forward- and upward-firing drivers for Dolby Atmos, and includes two wireless satellite rear speakers and a wireless subwoofer.

$299

Vizio’s Elevate SE is a budget-friendly alternative to its high-end Elevate soundbar. It still features many of the same highlights, though, including booming sound quality and rotating speakers that provide the verticality required for Dolby Atmos content.

$369

The Sonos Beam (second-gen) is a compact soundbar that supports Dolby Atmos and can stream music from a plethora of services. Read our review.

$598

For a booming, room-filling sound, Samsung’s HW-Q910D is a great option. The soundbar is packed with drivers that push audio toward you, as well as out to the side, and upwards to add a sense of verticality to Dolby Atmos content. It also includes two wireless rear speakers, and a wireless subwoofer.

$150

Amazon’s 37-inch Fire TV Soundbar Plus supports Dolby Atmos and features three speakers, three tweeters, and two woofers. It also features four listening modes and a center channel for clearer dialogue.

$599

At Costco, the Sonos Arc includes a $60 gift card from either Apple or SiriusXM, as well as a $79 wall mount voucher and a 30 percent off coupon for Sonos accessories.