It's Amazon Prime Day, or Big Deal Days as Amazon's taken to calling it, and there are lots of deals on all manner of fitness and wellness kits — but my first port of call was to check the Apple Prime Day deals for any Apple Watch discounts. As luck would have it, there are quite a few in both the US and UK — so now's the time to get yourself a new smartwatch.
In the US, the brand new Apple Watch Series 12 just got its first discount. Right now on Amazon US, the GPS-only Apple Watch Series 12 in 42mm is $349.99 (was $399). Meanwhile, the 46mm, GPS-only Apple Watch Series 12 is available on Amazon for $399.99 (was $449).
If that's out of your price range, however, I've got an affordable alternative: the Apple Watch SE 3 now starts at just $199.99 on Amazon (was $249) for the 40mm GPS-only model. That's a terrific value pick, and the discount also extends to larger and GPS+Cellular models.
You can check out the full deals below, including the GPS+Cellular versions of both watches, which can be added to a phone's data plan.
• Browse the full Amazon Prime Day sale
In the UK, you can get the Apple Watch Series 11 starting at £259 (was £319) on Amazon for its smaller 42mm size, and the 46mm is down to £278.02 (was £349), saving you 20%. Those numbers are for the GPS-only models, but the discounts extend across Cellular versions too.
The Apple Watch SE 3 is also on sale in the UK, starting at £199.99 (was £249) on Amazon. Check out the deals using the 'UK deals' hotlink or scroll down to see the full list.
Apple Watch deals in the US
Today's best Apple Watch deals: Quick links
- Apple Watch Series 12: 42mm (GPS-only): was $399 now $349.99 at Amazon
- Apple Watch Series 12: 46mm (GPS-only): was $449 now $399.99 at Amazon
- Apple Watch SE 3: 40mm (GPS-only): was $249 now $199 at Amazon
Apple Watch deals in the UK
Today's best Apple Watch deals: Quick links
- Apple Watch Series 11: 42mm (GPS-only): was £319 now £259 at Amazon
- Apple Watch Series 11: 46mm (GPS-only): was £349 now £278.02 at Amazon
- Apple Watch SE 3: 40mm (GPS-only): was £219 now £199 at Amazon
More Prime Day deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.36
- Apple: MacBooks, AirPods & AirTags from $28
- Cheap TVs: smart TVs from $69.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $89
- Smartwatches: up to 36% off Garmin & Apple
- Vacuums: Dyson, Shark & Bissell from $49
More Prime Day deals in the UK
- Amazon Prime: get a 30-day free trial
- Amazon Devices: up to 67% off Fire, Ring & Blink
- Amazon Haul: extra 15% off for Prime members
- Appliances: up to 40% off Ninja & De'Longhi
- Beauty: up to 60% off Philips & Oral-B
- Essentials: cleaning & groceries from £2
- Fashion: up to 50% off
- Gaming: record-low Nintendo Switch 2
- Headphones: up to 50% off Anker & Sony
- Laptops: up to £800 off Microsoft & Asus
- Tablets: up to 50% off Fire tablets
- TVs: from £129.99
- Vacuums: up to 50% off Shark & Dyson
- Wearables: Samsung & Oura from £31
English (US) ·