2 weeks ago
14
Sydney Sweeney put on a cheeky display as she posed up a storm for racy snaps to promote her lingerie brand SYRN over the weekend.
The 28-year-old actress - who recently launched the new company on January 28 - uploaded the sizzling photos to the official Instagram page for SYRN on Sunday.
The Euphoria star is preparing to drop the latest collection called Do What Makes You Naked.
In one of the images, Sweeney could be seen sitting on a chair with her back towards the camera.
She appeared to be topless as she additionally donned a pair of sheer black tights as well as black thong bottoms.
Her long blonde locks cascaded down past her shoulders in light waves as she held up a few other pieces from the line in her left hand.
Sydney Sweeney, 28, put on a cheeky display as she posed up a storm for racy snaps to promote her lingerie brand SYRN over the weekend
The star appeared to be topless as she additionally donned a pair of sheer black tights as well as black thong bottoms
Another picture zoomed in closer to the Hollywood bombshell as she struck another pose on the chair in front of a plain white backdrop.
The Do What Makes You Naked collection is described as 'comfy' and will be available to consumers later this month on March 4.
The caption of the post read: 'The Do What Makes You Naked collection is made from our Seamless Stretch fabric that's soft, stretchy and made to move without thinking about it. Mark your calendar, 3.4.26.'
Earlier this week, she offered another glimpse into what the forthcoming line has to offer including nude-colored bottoms, bras and tank tops.
The Anyone But You actress sent a sultry gaze towards the camera while donning a plunging white bra which was layered with a black bralette on top.
She also slipped into a pair of matching bottoms as she flashed a cheerful smile during the playful photo session.
Sweeney had opted for a natural makeup look for the series of pictures uploaded on Thursday and added a layer of mascara to her lashes.
A light blush was added to her cheekbones for a radiant glow while a pastel pink tint was worn on her lips for a finishing touch.
The Do What Makes You Naked collection is described as 'comfy' and will be available to consumers later this month on March 4
The star launched her lingerie brand earlier this year on January 28; seen in February in Santa Barbara
Sweeney has already dropped a few collections for SYRN including Romantic, Playful and Seductress.
During a conversation with Elle, the star opened up about the decision behind creating the line.
'I wanted to create a world and a feeling,' she told the outlet. 'I wanted to build a lingerie brand that feels like it understands women instead of talking at them.
'Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day.'
Sweeney continued, 'As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back.'
The brand launched with the Seductress collection which sold out within just hours.
And on Wednesday, the star excitedly announced that some items which initially sold out have now been restocked.
Sweeney took to Instagram to celebrate while modeling a pastel blue lace bra as well as an unbuttoned blue shirt.
'I wanted to create a world and a feeling,' she told the outlet. 'I wanted to build a lingerie brand that feels like it understands women instead of talking at them'
And on Wednesday, the star excitedly announced that some items which initially sold out have now been restocked
She flaunted her toned midriff while also giving a glimpse of blue boxers as she donned low-waisted denim jeans.
The actress further reflected on creating the company by telling Cosmopolitan, 'People will say, "Oh, she's doing this for guys" or "Oh, she's a guy's girl." But I'm like, "What is more girl's girl than owning your body and doing it for yourself?"
'I want it to be their choice - the choice of the wearer - whether this is for them, for somebody else, or for a camera lens.'
Sweeney explained that the designers she collaborates with for the brand 'are all women' before gushing about her 'amazing diverse team.'
'My models are a beautiful range of body types. I'm always like, "I want to see it on every body." I can't be the only model. I need to make sure everyone feels really good in it.'
Sweeney explained that the designers she collaborates with for the brand 'are all women' before gushing about her 'amazing diverse team'; seen in February in NYC
The star has been filtering through a busy schedule and was recently seen at a Portuguese football match in Lisbon on Friday (seen above)
The star has been filtering through a busy schedule and was recently seen at a Portuguese football match in Lisbon on Friday.
Sweeney strutted onto the field following the match which saw Sporting's 3-0 victory against Estoril.
She was stylishly casual wearing a pair of blue denim jeans as well as a dark brown, leather jacket and white sneakers.
At one point, the actress flashed a cheerful smile as she posed for a snap with Sporting CP mascot Jubas.
English (US) ·