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She's been hailed as a national treasure ever since she delivered a history-making performance of I Dreamed A Dream on Britain's Got Talent back in 2009.
And Susan Boyle appears to be in the middle of a rebrand as she continues to build up her social media status.
Part of her unexpected transformation has included a dazzling new makeover which she unveiled on her 65th birthday, showcasing new blonde locks.
Nowadays, the BGT icon enjoys plush lunches with her friends and attends plenty of star-studded events when she isn't busy singing.
Susan is regularly seen rubbing shoulders with celebrities including Ant McPartlin, Lewis Capaldi and Sam Fender and flaunting their encounters online.
The singer-turned-influencer is an avid user on Instagram, posting snippets of her lavish lifestyle to her 176,000 followers.
As a thank you to her fans for supporting her over the last 17 years, Susan released her very own merchandise this week, selling branded clothing and accessories.
It means Susan may be able to earn a killing, with her products priced between £13 and £50.
Susan Boyle, 65, appears to be in the middle of a rebrand as she continues to build up her social media status
She's been hailed as a national treasure ever since she delivered a history-making performance of I Dreamed A Dream on Britain's Got Talent back in 2009 (pictured)
Susan released her very own merchandise this week and may be able to earn a killing, with her products priced between £13 and £50 (pictured: her £18 tote bag)
'I've got a little birthday surprise for you all', she told her loyal followers. 'As I celebrate my 65th birthday today, I'm so happy to finally share my very first official merchandise range with you. I've loved putting this together and I hope you'll find something you like.
'It's available to order now for UK delivery, and EU shipping will be opening in the next few days, with the US following in the next few weeks, and the rest of the world shortly after.
'There are also more exciting items on the way, so do keep an eye on the shop over the coming days.
'Thank you for all the love you've shown me today and over the years. It truly means everything to me, and this felt like a lovely way to celebrate together. Have a wee look here at my offical shop: susanboylemusic.com'
She has already been given the ultimate seal of approval from Liam Gallagher after he dedicated their song Stand By Me to her at an Oasis gig last year.
Before the song began, the Mancunian singer announced into the mic: 'This one's for Susan Boyle.'
Susan shared a message to thank the band for the dedication on Instagram following the moment.
She penned: 'Thanks so much for the dedication @liamgallagher. You've made this old girl's day. Hope to see you and the rest of @Oasis at Wembley in September for a wee bit of poznan. Big love to you all.'
On Tuesday, Liam reaffirmed his dedication to Susan as he shared an album of black and white pictures to Instagram alongside the caption: 'THIS ONE’S FOR SUSAN BOYLE. Edinburgh Night Three. 12.08.25'
Susan went on to share his post to her own Instagram Stories and thanked him for the sweet tribute.
Proving she's already quite the influencer, Susan was sent a Marty Supreme PR package from Timothée Chalamet himself - who shared his fondness of the singer.
During the UK promo trail for Marty Supreme, Timothee was asked about British celebs he thinks are worthy of owning a Marty Supreme jacket.
While promoting his new movie the actor has been sending out a jacket inspired by the film to celebrities he considers to be 'great'.
Part of her unexpected rebrand has included a dazzling new makeover which she unveiled on her 65th birthday, showcasing new blonde locks
Susan is regularly seen rubbing shoulders with celebrities including Ant McPartlin, Lewis Capaldi (R) and Sam Fender (L) and flaunting their encounters online
She has already been given the ultimate seal of approval from Liam Gallagher after he dedicated their song Stand By Me to her at an Oasis gig last year
Proving she's already quite the influencer, Susan was sent a Marty Supreme PR package from Timothée Chalamet himself - who shared his fondness of the singer
NFL superstar Tom Brady, singer Justin Bieber and his own girlfriend Kylie Jenner made the list.
'Oh man, what a great question,' he responded as he reeled off UK celebrities, before listing Lewis Hamilton, Victoria and David Beckham and the rapper Fake Mink.
His final choice was a surprise - the iconic BGT finalist Susan.
In the face of laughter from the interviewer, Timothee doubled down on his choice, replying with a straight face: 'She dreamt big. She dreamt bigger than all of us.'
'Who wasn't moved by that [story]? I remember that like it was yesterday. That was like the advent of YouTube, you know?'
Sharing her gratitude, Susan donned the coveted jacket to film a special tribute to Timothée for his birthday, with the help of Marty Supreme production company, A24.
She serenaded the Dune star by singing him Happy Birthday, before blowing him a kiss and saying: 'Timothée, have a lovely 30th. All the best. Love, Susan.'
Timothée was quick to voice his joy and gratitude for the surprise tribute, sharing it to his Instagram Stories and captioned: 'THANK U SUSAN !!!!!!!!' with a string of orange heart emojis.
While he also posted a throwback photo of Susan from her famous Britain's Got Talent audition, writing over the top: 'DREAM BIG'.
The Scottish singer, who turned 65 on Wednesday, shocked fans with her 'age-reversing' makeover in recent months.
Fans couldn't believe Susan's glamorous makeover as they took to the comments in her latest post to gush over her ageless appearance.
Susan was showered with compliments: 'I remember watching you 17 years ago and my God we're you absolutely AMAZING And here you today. You look FABULOUS';
'Wow! You look fabulous. Keep up the good work, and sing. I have always enjoyed your singing. Absolutely beautiful'; 'Susann you look awesome, your new color is perfect on you, took some years away!'
English (US) ·