Stacey Solomon's sister Jemma announces her plans to become a full time influencer after closing her label business following 'really tough' year

Stacey Solomon's sister Jemma has announced her plans to follow in her footsteps and become a full-time influencer. 

Taking to Instagram on Sunday, the 37-year-old reintroduced herself to her followers and revealed she had closed her business, The Label Lady after six years. 

The decision to close the home-organisation firm came months after Jemma revealed it would be their toughest financial year. 

Stacey, 36, who presents BBC's Sort Your Life Out, is worth an estimated £7.3million thanks, in part, to being on talent agency YMU's books - the firm behind the likes of Ant and Dec and Davina McCall.

Jemma wrote: 'If you have been here since the beginning, you will know for the past six years I owned a company called The Label Lady that I grew to a six-figure business from our playroom at home. However this year 2026 I decided it was time to say goodbye. Time to take some time for me. 

'2026 for me is about finding me again. I miss baking, I miss over-decorating the kids birthdays. I've never been "just a mum" and I know there are so many awful connotations that come with that saying and I have a lot to say about that too! 

'Will I be continuing working with brands and affiliates - yes absolutely I love doing them, love the brands I work with and it enables me to be at home with my children. A position I have never been able to be in before.' 

Jemma went on to say she has worked with some amazing brands over the past few years and a highlight was her trip with Amazon to Palm Springs with her sister Stacey. 

Despite echoing Stacey's influencing career, Jemma says there is no competition between the pair as she said: 'People often compare us to each other, pit us against each other but the truth is we're 18 months apart, have very similar interests and the most wholesome relationship that means we lift each other up and both help each other to achieve our dreams.' 

Jemma created The Label Lady after her husband Lee lost his job as a tradesman in March 2020.

Lee had been in the same line of work since he was 15. Suddenly, she said, she was faced with the fear of keeping the mortgage paid and her children fed.

Jemma quit nursing and launched the home-organisation business which made custom labels. 

Jemma even went so far as to email business magnate Lord Sugar for advice and, remarkably, secured his backing. In 2021, the billionaire tycoon invested in the business and became a director.

But despite her ambition, the numbers told a more complicated story. Companies House filings showed The Label Lady's net assets had fallen for three consecutive years - and it was reported in December that cash reserves had dropped sharply from £630,000 to £342,000. 

Jemma herself has acknowledged the strain. 'It's the hardest time right now for small businesses,' she said earlier this year. 'This is going to be my biggest struggle of a year.'

'I don't necessarily have it in me to be a multi-billion-pound corporation business,' she added. 'It's actually really tricky, really tough.'

Announcing the end of The Label Lady, Jemma wrote: 'Goodbye my friend. Just because I’m saying goodbye doesn’t mean it was a failure. Sometimes it’s just time, and THAT’S OK! I am SO PROUD of everything we accomplished and achieved at the label lady!

'Over 300,000 orders my labels in hundreds of thousands of homes all over the world. I did that.

'From our playroom to the Den to having 6000sq foot of label space I did that! But it wouldn’t have been possible without my family with me every step of the way, helping me achieve things I didn’t know possible. My children growing up with their mum and dad smashing out a business from scratch learning what work was, and how drive and determination will be the biggest lessons you will learn in life.

'Employing the most wholesome team, who loved me and my business and helped supply labels with complete and utter hand made love.

Meeting Sir Alan Sugar and learning a way of business that I’ll be honest still blows my mind! Having a team there for me every step of the way to tell me how incredible I have done.

'I have met the most incredible people along the way, and long may that continue into the next phase of my life. It’s OK to say goodbye to something, it’s ok to turn a new chapter, a new leaf.

'I know so many of you ask what I’ll be doing, I’ll save that for another post for now this post is a memory for me and the BIGGEST THANK YOU to all of you because YOU all made this girl live out a dream that I am eternally thankful for. 

'I’m not going anywhere I promise, but I’ll be back to explain that soon x. Love always Jemma aka The Label Lady'.