EXCLUSIVE: Craig Conover, star of Southern Charm, has signed with Innovative Artists Entertainment for representation in all areas.
The entrepreneur and reality TV personality has starred on the Bravo reality series since its premiere in 2014. Conover has been a fan favorite through 11 seasons of the series. He has also crossed over to other unscripted shows, such as Summer House and Winter House. Conover also guest-starred as a judge on the cooking competition Top Chef Season 23 in a season set in the Carolinas.
Conover is the founder of Sewing Down South, a lifestyle brand born from his passion for sewing, which was a major storyline on the Bravo series early on. Despite opposition from some of his co-stars, Conover and his partners have made the brand a success in the e-commerce space and have partnered with retailers across the U.S.
In addition to Sewing Down South, Conover has expanded his business ventures in Charleston, South Carolina, and is now a partner with Uptown Hospitality Group, co-owner of By the Way, and the wedding/event venue The Waverly.
Conover released his memoir Pillow Talk: What’s Wrong with My Sewing? in 2022 and recently launched his own production company, Plaid Horse Productions.
The television personality will soon be heading to the Paralympic Winter Games Milano Cortina 2026 with Team USA to serve in their USA creator program. Conover’s long-time business partner, Jerry Casselano, also co-founder of Sewing Down South, will be the President of Plaid Horse Productions.
Conover joins other talents like Denise Richards, Michael Yo, Vivica A. Fox and Samba Schutte, who have recently signed with Innovative Artists.









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