Sonos cut retail prices for its Era 100 speaker and Ray soundbar

Sonos has given two of its audio products price cuts. The Era 100 smart speaker and Ray soundbar now retail for $199. The change offers new customers a $50 savings for the Era 100 and $80 on the Ray. Both speakers would frequently show up on sale, but Sonos has confirmed that this is a permanent pricing change for the products.

These items have been available for a few years, so the price drop might signal that a refresh is in store for both. When it debuted in 2023, the Era 100 was an upgrade on the Sonos One, bringing overhauled touch controls and even better audio quality to the same cylindrical form factor. At $200, it's now selling for what the Sonos One cost, making it a solid choice for a home speaker. The Ray came out in 2022, offering a solid home theater performance without the most high-end audio or accompanying high-end price tag.