SoFi (SOFI) CEO Doubles Down With $250K Stock Purchase Amid 40% Decline

TLDR

• Anthony Noto, SoFi’s CEO, acquired approximately $250,000 in SOFI shares on May 8, paying $15.73 per share
• Noto has now made three insider purchases in 2026, with cumulative personal investments exceeding $2 million
• Shares of SOFI have declined approximately 40% since the start of the year, trading at $15.75 at Monday’s open
• First-quarter results surpassed revenue expectations ($1.09B actual vs $1.05B forecast), though annual projections remained static
• Wall Street analysts maintain a Hold rating on average, with a mean price target of $22.72 suggesting potential 44% gains from current price levels

SoFi’s Chief Executive Anthony Noto has made another significant investment in his company’s stock, purchasing $250,000 worth of shares on May 8. The transaction involved 15,878 shares at a weighted average cost of $15.73 per unit.

SoFi Technologies, Inc., SOFI

This marks Noto’s third insider acquisition of 2026, elevating his cumulative personal stake in the fintech company beyond $2 million. His direct ownership position now stands at approximately 11.93 million shares.

The purchase followed closely on the heels of SoFi’s first-quarter financial disclosure, which delivered mixed signals to the market. The company generated $1.09 billion in quarterly revenue, surpassing Wall Street’s $1.05 billion projection, while achieving consensus earnings per share estimates of $0.12.

Year-over-year revenue growth reached 42.6%. The comparable quarter last year delivered EPS of $0.06.

However, the positive revenue surprise failed to ignite investor enthusiasm. Market participants reacted negatively to management’s decision not to raise annual guidance and expressed concerns about conservative statements regarding lending market conditions.

SOFI stock began Monday’s session at $15.75 — representing a decline of approximately 40% from the beginning of the year. The 52-week peak stands at $32.73.

Wall Street Adjusts Price Expectations Post-Earnings

Multiple Wall Street firms revised their price objectives downward in response to the quarterly results. TD Cowen reduced its target from $24 to $18 while maintaining its Hold recommendation. Needham decreased its projection from $33 to $25 but preserved its Buy stance. Truist lowered its target from $21 to $20, also sustaining a Hold rating.

Keefe, Bruyette & Woods maintains an Underperform designation with a $17 price objective.

The aggregate analyst consensus registers as Hold, incorporating seven Buy ratings, eleven Hold recommendations, and three Sell opinions. MarketBeat data shows the mean price target across coverage at $22.72.

Institutional Investment Continues

Noto isn’t the only investor adding to SOFI positions. ASR Vermogensbeheer N.V. established a fresh stake during the fourth quarter, acquiring 38,206 shares valued at approximately $1 million.

Vanguard expanded its holdings by 3.6% in Q4, now controlling more than 111 million shares worth roughly $2.9 billion. State Street boosted its position by 30.7% during the third quarter.

Institutional investors collectively control 38.43% of SOFI’s outstanding shares.

Informative insider acquisitions over the previous three months amount to $1.3 million, earning SOFI a “Positive” insider sentiment rating from TipRanks.

Conversely, CTO Jeremy Rishel divested 94,958 shares in March at $17.43, while EVP Kelli Keough sold 9,742 units in April at $19.25 through a pre-established 10b5-1 trading arrangement.

SoFi has issued fiscal 2026 EPS guidance of $0.60. Sell-side analysts project full-year earnings of $0.59.

The stock’s 50-day moving average currently registers at $17.44, while its 200-day moving average stands at $23.09.