Singapore-based microdrama distributor RisingJoy has struck content licensing deals with more than 50 apps and platforms across 30-plus countries, the company said, as it positions itself for a broader role spanning original production and co-development.
The expansion arrives as the microdrama market outside China is projected to reach $4.2 billion this year, according to Media Partners Asia. RisingJoy’s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The company says its selection approach is driven by performance data, with every title required to show active audience traction rather than simply occupying catalog space.
The catalog runs to more than 400 Chinese-language, 200 English-language and 50 Korean titles spanning variety, reality and comedy. Three flagship Chinese productions – “Summer Rose,” “The Blade of Rouge” and “Good Girl’s Dark Secret” – have each surpassed 1 billion views, while more than 80 further titles each cleared 100 million views in 2025.
“Curation is at the heart of everything we do,” said Cassandra Yang, CEO and co-founder of RisingJoy. “Each title has been chosen because it works – capturing audiences, driving retention and delivering real commercial results. That discipline stays non-negotiable as we grow, and it’s what attracts the bold, innovative partners we want to build with.”
RisingJoy’s 2026 first-window slate includes “The Doppelganger,” produced by South Korea’s Barunson E&A, and “When Fish Swim to the Land,” from China’s Netease Antelope. The company is co-developing micro IP with studios across China, Korea, Japan, India and the U.S., and is working with investor and strategic partner Double Vision on original micro formats. Beyond those arrangements, it is pursuing co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also encompasses AI anime and AI-generated content aimed at Gen Z audiences.
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