1 week ago
6
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.
We're living in the era of the vivacious, unapologetic "icy girl" — and we have Saweetie to thank for it. But don't mistake this for just another TikTok aesthetic or trend you can co-opt; as the rapper detailed in a 2019 interview with Vice, being an icy girl is a way of life more so than a simple cosplay.
"I feel like an 'Icy Girl' is a hustler. She's independent and unapologetic," Saweetie explained in the interview, echoing themes that are all still omnipresent in her career, even six years on.
The rapper has seen a meteoric rise over the past decade, first debuting to mainstream success with her song "Icy Girl" in 2017 (aka the blueprint for the philosophy), and continuing to churn out a number of other hit ballads — like "My Type" and "Best Friend." She's also solidified herself as a marketing juggernaut, with brand collaborations that have ranged from a "Saweetie Meal" at McDonald's to a viral campaign with Tinder, and most recently, a fashion collection with Forever 21.
Aptly named "Forever Naughty and Forever Nice," the new collaboration attempts to recreate Saweetie's bold style through the lens of affordable, retail-friendly pieces — think cozy sweaters, glam party dresses, and patterned combos galore. It also pays homage to the unapologetic nature of the O.G. icy girl, with a campaign teaser that parodies some of the online criticism Saweetie has received about her music in the past — with comments like "retail music for sure" or "it's giving Forever 21 store playlist." File this under: peak icy girl behavior.
"I grew up shopping at Forever21, so it feels surreal to team up with them on this amazing holiday collection," Saweetie said in a release. "The pieces really capture the 'Icy Girl' aesthetic and will have everyone feeling their most fabulous self during the holidays."
In celebration of her newest collaboration, we connected with Saweetie to chat through her favorite pieces from her Forever 21 collection, plus all of the other products she can't live without. From a daily gratitude journal to a stylish night light, keep reading to shop Saweetie's must-have products.
English (US) ·