Samsung has unveiled a new premium model of its art-focused Frame series, called the Frame Pro TV. The company also refreshed versions of its original Frame TV and says that its Art Store will extend to select QLED models in 2025.
Both the new Frame and Frame Pro TVs have an Anti-Reflection with Matte Display, which is designed to remove distracting reflections, and make the images appear more art-like. The company includes a similar technology on its new S95F OLED and based on our tests with the S95D, it promises to be quite effective. As befitting their gallery aspirations, the screens on the revamped Frame and Frame Pro TVs are ArtfulColor validated by Pantone.
Also read: Best TVs of 2025
Watch this: First Look of the Samsung Frame Pro TV at CES
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The TVs also include a motion and brightness sensor which can turn the TV off when you're not in the room, as well as adjust the picture according to the amount of ambient light. As LCD-based screens, they can also use a dynamic refresh rate to reduce energy when in Art Mode. The TVs also promise 144Hz connectivity for PC-based gaming.
Other customization options include a Samsung Art Store where users can choose from over 3,000 artworks, and the TV bezels themselves can be swapped out with Modern Brown, Modern Teak, Modern White and Sand Gold frames.
The wireless connection box for the Frame Pro has a 30 foot range.
The Frame Pro offers a number of upgrades on the original Frame, including a Neo QLED 4K panel and a wireless connection between the Wireless One Connect Box and the TV (the range is 30 feet, but you'll still need a wire for the TV's power, of course).
Meanwhile, the new Frame TVs offer a wired Connect Box instead of a wireless version, and generally come in smaller sizes, though choosing the 65-inch model Frame will save you $400.
- 65-inch The Frame: $1,799.99
- 55-inch The Frame: $1,299.99
- 50-inch The Frame: $1,099.99
- 43-inch The Frame: $899.99
In 2025, the company is extending its Art Store to Neo QLED 8K, Neo QLED 4K and QLED models so users can fill their walls with digital art even if they don't own a Frame. Samsung invented the TV-as-artwork craze with its Frame series, and other companies have followed suit with TCL's Nxtframe, Hisense Canvas and Roku Backdrops. Of all of the new features, Samsung's anti-reflective coating becomes one of the most interesting points of difference over its competition.
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