Samsung Galaxy Unpacked 2025: Everything announced at the July event

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Galaxy Z Fold 7 hands-on: Samsung finally made the foldables we’ve been asking for
Samsung just announced its seventh-generation folding phones, and it finally retired the long and narrow Z Fold design that it had stuck with for far too long. The Z Flip is also getting an overdue upgrade to a full-size cover screen rather than the file folder shape of the past couple generations. After years of incremental upgrades and barely warmed-over designs, Samsung’s foldables are finally taking a leap forward with some bold choices — just be prepared to pay up for them.
We knew the Fold 7 would be thinner. Rumors told us. Samsung told us. But like with the Galaxy S25 Edge, seeing is believing. Or, holding the phone in your hand is, at least. Compared to the Fold 6, it’s night and day. The Fold 7 is vastly thinner and lighter, and the Fold 6 looks like a big ol’ chunk next to it. It honestly feels like a different phone.
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Watching Allison blog from her fancy folding phone is the best ad.
She has Slack pulled up, she’s taking photos, she has the CMS on one screen. This is the future of mobile blogging. Meanwhile, I have two phones and a laptop too and I’m struggs to func.
Osterloh in the house.
Android and Pixel boss Rick Osterloh is here to talk about Gemini on Samsung phones. He’s plugging Circle to Search getting access to AI mode, plus Gemini Live on the Z series. Samsung and Google are good friends, Google and Samsung would like us to remember.
Z Fold 7 is up first!
The newest Fold is the thinnest Samsung foldable ever, and Samsung calls it an “ultra” experience... without actually calling it an Ultra phone. Weird! But it really is super thin!
Unpacked is bringing the K-pop vibes too.
Unpacked is underway, but just before “Golden” from K-Pop Demon Hunters was blasting in this industrial warehouse. I’m bopping along to it while Allison is blogging from the Z Fold 6. That’s dedication. The wifi is struggling, though, because, well, it’s a metal warehouse.
Here we go!
TM Roh is getting us started with some lofty talk about how technology improves lives. Also, we have our first mention of AI phones, so take a drink. I would but we’re not allowed even water in here.
Samsung Galaxy Watch 8 series hands-on: squircle squad
One thing is immediately noticeable as I try on the new Galaxy Watch 8 and Galaxy Watch 8 Classic just ahead of Samsung Unpacked. The squircle has taken over.
The circle-face-in-a-square-case design was introduced last year with the Galaxy Watch Ultra, and it has now made its way to the rest of the lineup. At a glance, it’s the most noticeable change about this year’s Galaxy watches. And I can’t lie, I was resistant. The initial photos and renders that Samsung shared with the press had me bracing. The circular design was iconic! The Ultra was square and squat! But to my surprise, when I slipped on the regular 40mm and 44mm Galaxy Watch 8, the squircle shape wasn’t so bad.
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We’re here at the Brooklyn Navy Yard.
Well, technically, it’s the Duggal Greenhouse at the Brooklyn Navy Yard. It’s hot. Let’s see some foldys.
I just want to know what my trade-in value will be.
Samsung usually offers pretty substantial trade-ins for its new folding phones. I have an old Galaxy Z Fold 3 that’s held up really well, and I held firm on trading in for the Galaxy Z Fold 6. I think at one point, Samsung was offering up to $1,000 for it. Will the same offer stand this year?
How to watch Samsung’s foldable-filled Unpacked event
Samsung is preparing to parade the latest Galaxy-branded foldables, wearables, and perhaps some other surprises at its summer Unpacked event tomorrow, July 9th. The show is expected to cap off months of leaks around the upcoming Galaxy Z Fold 7 and Z Flip 7 phones, as well as the lightly redesigned Galaxy Watch 8 series smartwatches.
Samsung will hold its latest Galaxy Unpacked event in New York City on Wednesday, July 9th, 2025, starting at 10AM ET / 7AM PT / 4PM CET. We’ll have hands-on coverage and analysis right here.
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Samsung’s event spoiled by massive last-minute leak
Samsung’s Galaxy Unpacked event is just one day away, but a new leak may have just revealed even more details and images of the company’s upcoming devices. In a series of posts on Bluesky, reliable leaker Roland Quandt shared a whole bunch of marketing materials that suggest Samsung is dropping support for the S Pen on its slimmed-down Z Fold 7.
This adds to the leak Quandt shared on Monday, which appeared to show the specs for the Galaxy Z Fold 7, Z Flip 7, and Z Flip 7 FE. The marketing materials highlight the Z Fold 7’s slim profile; it measures 4.2mm when unfolded and weighs 215 grams, or “less than a large bar of chocolate.” They also say the Z Flip 7 will measure 6.5mm when unfolded, which the materials claim is “about the width of a pencil.”
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Specs leak for three Samsung foldables ahead of Wednesday’s Unpacked
With two days until the official launch, more details have leaked about the trio of foldable phones that Samsung is about to reveal. The latest leak details the screens, storage, batteries, and other core specs of the Galaxy Z Fold 7, Z Flip 7, and the new Z Flip 7 FE.
The new information comes from WinFuture’s Roland Quandt, who claims to have obtained official Samsung promotional materials for the new phones, which will be officially revealed at a Galaxy Unpacked event this Wednesday, July 9th.
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Samsung is about to find out if Ultra is enough
I don’t often get asked about the phones I’m testing when I’m out and about, unless it’s a folding phone. Then I usually hear some version of the same thing: “Oh, I thought about getting one of those! But then I just got a [insert slab-style phone name here].” My anecdotal data matches the actual sales figures; there are many more people curious about folding phones than there are buyers of folding phones. Samsung would very much like that to not be the case, and, by all indications, it’s about to pull out all the stops at at its Unpacked event on July 9th. But is putting the Ultra name on a folding phone enough?
The weak sales are not for lack of trying — Samsung has been trying to sell us on foldables for a good chunk of the last decade, and Google also got in the game a couple of years ago. Motorola has had substantial success selling clamshell-style flip phones; Counterpoint Research found that the brand’s foldable market share grew 253 percent year-over-year in 2024. But that’s a bigger piece of a very small pie. TrendForce estimated that foldables made up just 1.5 percent of the overall smartphone market in 2024. In the US, Samsung was the earliest and loudest folding phone maker, but a half dozen iterations of folding phones hasn’t managed to make a significant dent.
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