You’ll never have to wrack your brain trying to remember what you have in the fridge again.
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Published March 23, 2026
Illustrations by Gabrielle St-Pierre
Note
This article contains products and features currently in development. The plans, timelines, and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed
On its own, no one would ever say the kitchen is a bad place to be in. How else would you be able to lick the spoon? But the kitchen experience is one of those things that’s deceptively simple.
After all, besides good food, the kitchen is also full of decisions that need to be made—about health needs, dietary restrictions, and individual preferences.
Like a storm cloud, these pending decisions follow you around and tend to loom large at the grocery store.
Unfortunately, the journey doesn’t end there. Because after you buy groceries, you then have to decide what to actually cook for dinner.
This wasn’t news to Samsung. The company recently conducted a survey across seven global markets1 and found that ingredient management was both the most important and most stressful household task.
It also found that people experience the most stress during the preparation stage, including when deciding what to make and checking available ingredients, rather than during or after cooking. Samsung being Samsung, it decided to take matters into its own hands and—you guessed it—make a smart fridge.
Don’t call it a fridge, though. Call it a Bespoke AI appliance.
What are Bespoke AI appliances?
Put simply, Bespoke AI appliances are designed to support and interact with users in real time.
These devices can recognize situations, respond accordingly, and provide support for household tasks.
At the center of this capability is AI Vision, which enables helps devices to interpret and understand visual information. Since appliances with this capability can analyze what they see and act based that information2, this allows them to provide real-time responses to users.
Bespoke AI appliances equipped with this technology use cameras to collect visual data, which is then analyzed by AI models and applied differently depending on each product’s features and functionality.
Not your average fridge
As you’ve probably guessed, this is not your average fridge. Samsung’s Bespoke AI Refrigerator with AI Vision3 essentially serves as the brains of the kitchen. Furthermore, it will now be built with Google Gemini4, and the upgrade can help it become even smarter to take on a greater role in food management.
For example, using an internal camera5, AI Vision recognizes items as they are placed into or taken out of the fridge. Previously, the system only recognized a series of select fresh foods and predefined packaged items6.
Thanks to this update, the fridge will recognize a broader range of food items, read labels, and combine text and visual cues to identify each item more accurately.
Based on this information, the fridge will generate a food list7 on demand and show you what you have stored inside— eliminating the battle of trying to remember everything at the grocery store8. Knowing exactly what you have on hand also makes it easier to figure out what to cook when you get home.
Why hello, Bespoke AI Wine Cellar
Of course, Samsung didn’t stop at the fridge. The company has also announced plans to integrate AI Vision in its Bespoke AI Wine Cellar.
Similar to the Bespoke AI Refrigerator, a top-mounted camera will identify wine labels as bottles are stored or removed9. The system then updates the wine list and records storage locations, removing the need to manually check each drawer—a win for wines that require strict temperature control.
In addition, based on the stored inventory, the system will be able to suggest food pairings and allow users to check their collection while shopping.
While we’re at it, let’s talk smart ovens
While a smart fridge and a smart wine cellar can help with preparation, cooking itself is a process that is still intimidating for a lot of people. Take the oven, for example. One of the main challenges when cooking with an oven is monitoring how the food is coming along, as food inside the oven is not always easily visible. When Samsung studied oven use, it found that overcooking and burning are common issues.
To address this, Samsung integrated AI Vision into its Bespoke AI Double Wall Oven. Using an internal camera, AI Pro Cooking10 recognizes popular ingredients and suggest appropriate cooking modes and settings for recipes.11.
Using AI to simplify routines
Overall, the AI in Samsung home appliances has been designed to fit naturally into routines, reducing friction and stress in household tasks.
By using advanced computer vision to ease practical challenges—such as AI Vision in its refrigerators—Samsung is simplifying daily life so that people can focus on what really matters when they’re at home.
Notes & References
1 Based on an online survey for Samsung’s refrigerator concept study in global markets, conducted in 2025 across seven countries (U.S., Germany, France, Italy, Brazil, India and Thailand) with 7,000 participants from ages 20 to 59.
2 Does not mean all services available on the products with vision AI are AI or generate information or outcome using AI. Actual results may vary depending on individual use. AI-based algorithms may generate incomplete or incorrect information.
3 As of April 2025, AI Vision can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
4 Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model, and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription.
5 A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. AI Vision refers to AI-based processing that helps recognize food item.
6 A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance.
7 The user may need to manually check and adjust the list to ensure its accuracy.
8 Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
9 The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality and information about the food items stored in these drawers is provided as a separate image.
10 Only available on certain models. A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.
11 Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
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