Sammy Robinson shows off her extreme tan as she leads arrivals at Patron's El Alto launch party

Influencer and fashion designer Sammy Robinson stole the spotlight at the launch of Patron's El Alto on Friday.

The exclusive event celebrated the launch at Sydney hot spot Gitano with a bevy of  influencers stepping out for the occasion.

Sammy, 28, turned heads in a chic black-and-white ensemble that accentuated her bronzed glow.

She opted for a sporty yet stylish crop top with bold monochrome panels, perfectly showcasing her toned figure.

Paired with high-waisted black trousers that elongated her silhouette, the look struck the perfect balance between casual elegance and party glam.

She accessorised minimally, with a sleek black handbag and a delicate gold bracelet, letting her radiant tan do most of the talking.

Her golden locks were styled in loose effortless waves, framing her glowing complexion.

Sammy's makeup was kept fresh and luminous, featuring bronzed cheeks, a soft nude lip, and perfectly defined brows, further highlighting her enviable post-holiday glow.

In one hand, Sammy held a refreshing cocktail made with Patrón El Alto, the star of the evening, while mingling with fellow influencers and industry insiders.

The tequila's sleek branding was evident in the stylish setup behind her, with neon signage and luxurious decor adding a vibrant touch to the event.

The event attracted a slew of stars including Amy Pejovik, Matt Suleau and influencer Lily May Mac.

Despite her young age, Sammy has carved out a career as one of Australia's most successful beauty bloggers.

In an interview with Vogue Australia, she said there's no real secret to her success, saying she just tries to be herself.

'Just do you. Everyone else is already taken,' she told the publication.

'There is no point being someone that you're not, it sounds cliche but truly people will be able to tell if you're in it for the wrong reasons or if you're being fake for the fame.' 

'Find your passion and just do whatever makes you happy... not just what is trending.'

But she did admit her job was every bit as fabulous as people might imagine it to be.

'Getting to travel the world with some iconic beautiful brands, working and creating content with my passions - beauty and fashion - and having flexibility,' she added, talking about the perks.

Meanwhile, Imogen Anthony, Bachelor star Bella Varelis and Raul Gonzales also attended the launch party