Rihanna proved to be her own best advert in her latest eye-popping photo shoot to plug her lingerie brand Fenty.
The We Found Love hitmaker looked incredible in sizzling shots, as she grappled with her assets while posing in a black and white underwear set.
Her set comprised a bust-boosting bra with matching knickers and a suspender belt, while she paired the look with stockings and heels.
Nailing the shots, she preened for the camera while adding a kooky touch by holding 'Stop' and 'Slow' road signs while pulling her best pout.
The mother-of-three, who shares RZA, four, Riot, three, and Rocki, 11 months, with partner A$AP Rocky, showcased her expert promotion skills in the shoot.
Rihanna proved to be her own best advert in her latest eye-popping photo shoot to plug her lingerie brand Fenty
The We Found Love hitmaker looked incredible in sizzling shots, as she grappled with her assets while posing in a black and white underwear set
The shoot comes after Rihanna was branded an 'icon' after hilarious footage showed the singer nonchalantly dancing the Macarena at the World Cup Final.
The singer joined a string of big names at the match in New York's MetLife Stadium, with Spain crowned world champions for the second time after beating Argentina 1-0.
During the final, Rihanna joined in the crowd who were dancing along to the iconic Macarena, as the players took a hydration break.
Sat alongside her boyfriend A$AP Rocky, the star didn't even pause to put down her champagne during her muted version of the dance.
Footage of the dance was widely shared across social media, with fans praising the singer for joining in with the World Cup fun.
They wrote: 'She's just such a fun woman and I love it/I like how she's always having fun and being herself; I like how relaxed and simple she is, she just enjoys lifffeeeeeee! We all should.'
Her set comprised a bust-boosting bra with matching knickers and a suspender belt, while she paired the look with stockings and heels
The mother-of-three, who shares RZA, four, Riot, three, and Rocki, 11 months, with partner A$AP Rocky, showcased her expert promotion skills in the shoot
They wrote: 'She's just such a fun woman and I love itI like how she's always having fun and being herself; I like how relaxed and simple she is, she just enjoys lifffeeeeeee! We all should.'
Rihanna and A$AP Rocky welcomed their baby girl Rocki in September.
The superstar – who released her last studio album Anti in 2016 – has been keeping busy in the last decade with her family as well as her multiple businesses that have nabbed her billionaire status.
Despite a lengthy break since her last album, Rihanna returned to the stage last week for the first time in three years to perform with Jay-Z.
Rihanna didn't even take the stage until two hours after midnight because a large crowd of fans without tickets breached the entrance and security had to lockdown the stadium.
The shoot comes after Rihanna was branded an 'icon' after hilarious footage showed the singer nonchalantly dancing the Macarena at the World Cup Final
She held a road sign in a kooky addition to the shoot
As a make-up mogul, she was also rocking products from her Fenty beauty range
'I appreciate your patience. We gonna have a good time,' Jay-Z said while apologizing when he took the stage after midnight.
'I got some s*** for you, I promise you,' the rap legend explained.
'There was like 10,000 people outside and they closed all the doors because they rushed the door and I didn't want to start music and have people get trampled. I'm really sorry for the inconvenience.'
While some fans praised Rihanna and Jay-Z's energy and their stage presence, others were less enthusiastic about the performance.

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