Prime Video just got a massive free upgrade that should be on your radar if you're interested in playing popular video games like Fallout 4, Fortnite, and EA Sports FC 26 on your TV at no extra cost.
From today, Amazon Prime subscribers using Fire TV devices in the US or UK will be able to access Amazon Luna titles from directly within the Prime Video app. Luna is the company's cloud gaming service, and lets you play entire games by streaming them directly to your device like you would a TV show or movie — simply pick what you want to play in the new games tab, connect your phone (or a compatible gamepad) to use as a controller, and you can dive straight in, with no download required.
You don't need to pay extra for this either, as a formidable library of games is already included with your Prime subscription. This includes a wide range of casual GameNight titles designed for playing with a group of family or friends (including an exclusive Angry Birds and digital versions of popular board games like Clue and Exploding Kittens), in addition to some more hardcore titles available on a rotating basis.
If you want even more games, you can upgrade to Luna Premium for an additional $9.99 / £8.99 per month.
Prime placement
Introducing Games on Prime Video | Luna on Prime Video - YouTube
The move comes as Amazon tries to get more eyes on its game streaming service, which many Prime subscribers don't even know they have access to.
"You could argue we're the largest paid gaming subscription in the world," Amazon GM of gaming Jeff Gattis laughs in a conversation ahead of today's reveal. "Problem is, not enough people know about it."
Although he argues that the service is "really easy to get to if you know where you're going," he reckons the decision to initially roll it out via a dedicated Luna website and app that you "have to actively seek out and go find" has inadvertently created too many "friction points" for otherwise potentially interested users.
"It's crazy how much value we're putting in to the Prime tier," he added. "The fact that we just had the World Cup, and the you could play FC 26 if you're a Prime member for essentially free is is amazing. But again, it's only as good as people's ability to know about it."
In addition to the prominent positioning of the new games tab, Amazon is currently working on brand awareness campaigns to help get the word out.
According to Gattis, Fire TV is also just the beginning of a wider rollout that might see the update coming to the Prime Video mobile app, and so be in front of even more eyes, in future. "The grander vision is to get it to everywhere Prime Video is, and so we're excited just for more people to discover the benefit," he teased.
Overall, he believes that all of this will help align Luna more closely with the core principles that make other Amazon services like its e-commerce offering so successful. "It's convenience," he adds, "and I think it's value. And when you think about Amazon, what are the things that it does well worldwide?"
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