‘Pokémon’ Card Mania Has Officially Gone Too Far

3 weeks ago 15
Sylveon Image via The Pokémon Company

Published Sep 26, 2026, 7:45 PM EDT

Hannah covers horror, sci-fi, and games at Collider, where she writes news and features, reviews new releases, and interviews the people who make them. She’s helping build out Collider’s gaming coverage, with Pokémon as one of her specialties. If she isn’t writing about a monster, she’s probably watching one on a tape from her VHS collection.

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Buying Pokémon cards used to mean picking up a few packs while you were already at the store. Now a new release can mean watching restock accounts, arriving before the doors open, and finding an empty shelf anyway. The cards haven’t lost their appeal, but getting them at retail price has become an entirely separate challenge.

Collectors have learned to pay close attention to when stores receive shipments. A timely tip can mean the difference between opening packs that afternoon and paying a reseller several times the retail price. One man took that search for information well beyond a group chat or a social media post. A Pokémon card collector placed a GPS tracker on a woman’s vehicle to follow her delivery route, according to local news in Ohio. The driver found the device in June and contacted Wooster police. Kent Kubasta, 72, admitted placing it there to learn where and when Pokémon cards were being delivered, according to the report. He pleaded no contest to illegal use of a tracking device in Wayne County Municipal Court and was found guilty.

Collider Exclusive · 8 Questions · 2 Minutes What Fantasy World Do You Belong To? Middle-earth · Grand Line · The Continent · Camp Half-Blood

Pick your magic, your crew, where you want to wake up and who you would rather be fighting, and we will tell you which world you actually belong in. Four are open to you: an ancient kingdom living through its last good age, an endless sea full of pirates, a continent that pays people to kill monsters, and a summer camp where the Greek gods are extremely real and mostly a nuisance.

💍Middle-earth(Rings of Power)

👒Grand Line(One Piece)

🐺The Continent(The Witcher)

🔱Camp Half-Blood(Percy Jackson)

FIND YOUR WORLD →

01

What kind of power do you want? Every one of these worlds runs on a completely different sort of magic.

ASomething ancient and half forgotten that came down through my family. BSomething completely ridiculous that works in a fight and gets a laugh. CNo magic at all, just training, potions and a very sharp sword. DSomething I inherited from a parent I have barely met.

NEXT QUESTION →

02

Who is travelling with you? Nobody gets through any of these stories entirely on their own.

AA fellowship drawn from every corner of the world who barely trust each other. BA crew I picked up one at a time, all of whom would die for me. CTwo or three people I would never describe out loud as friends. DTwo mates from school who are exactly as out of their depth as I am.

NEXT QUESTION →

03

Where do you want to wake up tomorrow? The best fantasy is usually just somewhere you would genuinely like to live.

AA high city of white stone with the sea somewhere far below. BA ship under sail, with an island ahead that nobody has mapped. CA rented room over a tavern, in a town I am leaving in the morning. DA cabin at a summer camp with everybody else already awake outside.

NEXT QUESTION →

04

How are you making a living out there? Even in fantasy somebody has to pay for the horse.

AI am not, because somebody far older than me decided this was my duty. BTreasure, and I am not always careful about whose it used to be. CI take contracts, since people will pay well for what they will not touch. DI am fifteen and this is all technically a school trip.

NEXT QUESTION →

05

There is something in the woods. What do you do about it? All four of these worlds keep something unpleasant out there in the dark.

ASend word to somebody who has seen this before, then hold the line. BWalk straight in, because it is interesting and possibly edible. CAsk what it has been eating and what the village is willing to pay. DWork out which myth it escaped from, then improvise very badly.

NEXT QUESTION →

06

Who is the villain of your story? The enemy tells you far more about a world than the hero ever does.

AAn ancient evil that has been patient for several thousand years. BA government that has spent a long time calling itself the good guys. CA man who turns out to be far worse than anything I hunt for money. DA god, or possibly my own family, and quite likely both at once.

NEXT QUESTION →

07

What do you actually believe in out there? Every world hands its heroes one rule and asks them to hold onto it.

ASome things are worth defending even when the odds are hopeless. BNobody gets to tell me where I can go or what I am allowed to want. CPick the lesser evil, and never pretend afterwards that it was not evil. DMy friends come before anything a prophecy has to say about it.

NEXT QUESTION →

08

A thousand years from now, how are you remembered? Eight questions in, this is the one that decides your world.

AIn a song, in a language hardly anybody still speaks. BAs the one who got there first and proved the whole thing was possible. CBarely, and mostly wrongly, in ballads I would absolutely hate. DOn a plaque at a camp, read by kids about to do the same thing.

REVEAL MY WORLD →

The Map Is Drawn Your World Is…

Four worlds and four completely different ideas of what a good life looks like. This is where you belong, what it would ask of you, and what you would get back in return.

Middle-earth

You belong somewhere old enough that the mountains have names and somebody can still tell you who gave them. Middle-earth is for people who think the right thing is worth doing even when it will not be finished in their lifetime.

  • This is the only world on the list where doing good is understood as a very long defeat, fought anyway, by people who will never see how it ends.
  • You are drawn to grandeur, to white cities and deep forges and the sense that almost everything you touch is older than your entire family line.
  • The Rings of Power is set in the last good age before it all goes wrong, which gives every quiet scene in it a slightly unbearable weight.
  • You would take the hard road, and you would take it on foot.

The Grand Line

You want the sea, a crew, and absolutely nobody telling you where you are allowed to go. The Grand Line is the world for people whose main ambition in life is finding out what is over there.

  • One Piece has run for decades on one very simple engine, which is a group of people who each want something impossible and have decided to go and get it together.
  • You collect people. Your ideal crew is a set of misfits who were each written off somewhere else before you turned up and offered them a better idea.
  • The world is enormous and deliberately ridiculous, and the emotional gut punches land harder because of that rather than in spite of it.
  • You would set sail knowing the map runs out, which is more or less the entire point of it.

The Continent

You would rather be feared and useful than liked and useless. The Continent is a world where the monsters are the straightforward part of the job and the people are where it all gets complicated.

  • Witchers get paid to do what nobody else will and resented for existing at all, which is a trade most people would refuse and you would probably accept.
  • You have no real illusions about which side is the good one, largely because on the Continent that question tends to have a disappointing answer.
  • The best of these stories are not about the fighting. They are about somebody with a rigid code being repeatedly cornered into caring about people.
  • You would take the coin, finish the job properly, and be out of town before the story got told wrong.

Camp Half-Blood

You want the myths to be real and loose in the actual world, and you want to find out at about thirteen that you were never anywhere near as ordinary as everybody kept telling you.

  • Percy Jackson takes the oldest stories we have and drops them into car parks and diners, which makes the gods considerably funnier and a great deal worse.
  • You would be the kid every school gave up on, who turns out to have been built for something nobody thought to test for.
  • The series is genuinely about friendship rather than destiny, and it says so out loud every time a prophecy tries to get in the way.
  • Camp Half-Blood is the real fantasy here: a place where the thing that made you difficult everywhere else is the thing that makes you belong.

↻ RETAKE THE QUIZ

Pokémon Cards Have Become Harder to Buy Than They Should Be

Pikachu charges at Leon's Charizard in Pokémon. Image via the Pokémon Company

Pokémon TCG has spent years growing beyond the audience that played it as children. Some fans build decks, some collect their favorite Pokémon, and others want sealed boxes they can keep or sell later. They’re all looking at the same limited stock when a popular product arrives in stores, which helps explain why information about restocks travels so quickly. Stores have tried to manage that demand with purchase limits, but a limit only helps if there’s still something to buy when a customer arrives. A shipment can bring a line of collectors, and sealed products may disappear before fans who weren’t watching that particular store even know they were available. That leaves people choosing between waiting for another restock and paying more than they planned to spend.

The rush has continued into the TCG’s 30th anniversary. 30th Celebration looks back at the game’s history with its Classic Collection while introducing new Mew cards, day-and-night artwork, an entire lineup of Pikachu rares, and more. It gives longtime collectors plenty of reasons to want packs, whether they’re chasing a card they remember from childhood or trying to pull one of the set’s new illustrations. Opening packs is part of the fun, but it isn’t the only way to collect the set. Fortunately for fans and unfortunately for scalpers, the 30th Celebration cards also have some of the best pull rates Pokémon has ever provided, so buying singles of cards online is currently a very attainable option. Someone looking for a specific Pikachu or Mew can buy that card directly without paying an inflated price for sealed packs and hoping it turns up.

The tracker was discovered months before 30th Celebration launched, so the anniversary set did not cause this case. It does show why the story matters to Pokémon fans now: The scramble for cards did not end with one release, and finding them at a normal price remains frustrating. Collectors have more ways than ever to enjoy the TCG, but walking into a store and buying a few packs shouldn’t be the hardest one.

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Release Date 1997 - 2023-00-00

Network TV Tokyo, TV Osaka, TV Aichi, TVh, TVQ, TSC

Directors Shigeru Omachi, Koji Ogawa, Fumihiro Ueno, Hideki Hiroshima, Maki Kodaira, Makoto Ooga, Ayumi Moriyama, Keitaro Motonaga, Shigeru Ueda, Fumihiro Yoshimura, Minoru Ohara, Yoshitaka Makino, Kiyoshi Egami, Makoto Sokuza, Bjarne Heuser, Naoki Murata, Kenichi Nishida, Tomoe Makino, Masahiko Watanabe, Hiroaki Takagi, Tazumi Mukaiyama, Ryohei Horiuchi, Yoshihiro Oda, Hiromichi Matano

Writers Junki Takegami, Atsuhiro Tomioka, Hideki Sonoda, Yukiyoshi Ôhashi, Yuka Miyata, Takeshi Shudo, Shouji Yonemura, Shinzo Fujita, Michihiro Tsuchiya, Deko Akao, Reiko Yoshida, Aya Matsui, Junichi Fujisaku

Franchise(s) Pokemon

  • Cast Placeholder Image

    Rica Matsumoto

    Satoshi (voice)

  • Cast Placeholder Image

    Ikue Otani

    Pikachu (voice)

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