Our first look at the iPhone 17 Pro and 17 Pro Max

The most notable change to the look of the iPhone 17 Pro and Pro Max are on their backs. The two-tone matte and glossy glass is still there, but now the camera bar is extended across the back of the phone. There’s also a glass panel inset on the back. This was a bit of a surprise for me picking it up, as it wasn’t as noticeable in some of the product shots shown during the event. But you can see and feel the difference in person. It’s a nice, two-tone look. And seeing Apple stick with bold colors is a refreshing change of pace.

The trio of camera lenses are still there, but they’re now surrounded by a full-width bar. It’s a little like the design language found in Google’s Pixel phones. The cameras themselves are also updated, with 48 megapixels across the board.

The other big updates to the Pro and Pro Max are improved specs like new A19 Pro processors. The new iPhone 17 Pro will start at $1,099 for 256GB of storage and the 17 Pro Max starts at $1,199 starting at the same. Preorders from Apple and other retailers are live now, with availability beginning on the 15th. Be sure to keep an eye out for our reviews of the new pair of Pros, as well as the regular iPhone 17 and 17 Plus, and that svelte new iPhone 17 Air.

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