Ahead of the release of Marvel Studios’ The Fantastic Four: First Steps, the accompanying food tie-in blitz unleashes a first look at the movie’s take on Giganto in a Little Caesars pizza ad. Currently, the chain is pushing its themed pizza with toppings (or lack thereof) representing different members of the Fantastic Four.
Getting a cute little comic book nod in this ad was unexpected, to say the least. Giganto’s first appearance came in Marvel’s First Family comic book debut, which gets homaged in the commercial (directed by First Steps production designer Kasra Farahani) in a recreation of Jack Kirby’s monster battle. Watch the spot below:
After that first comic, the kaiju-esque green giant from Monster Isle went on to become a recurring villain in the Marvel comics canon. Fans have been waiting to see if Giganto will make the cut in First Steps—and his appearance in the pizza ad offers hope that he might, though we can’t help but think he’s seen better days in 2D. But maybe if he’s really set to pop up in the film, this version of the iconic creature might not be fully rendered and finalized. It’s an ad after all, who really notices? (We do.)
The Fantastic Four: First Steps opens July 25.
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