OpenAI is increasingly moving into the world of entertainment.
The company has acquired streaming business series TBPN, which has been described as ‘What if SportsCenter and LinkedIn merged?’.
The acquisition was announced in a blog post by Fidji Simo, who is the products boss of the Sam Altman-led company.
“TBPN has built something pretty special. It’s one of the places where the conversation about AI and builders is actually happening day to day,” said. “As I’ve been thinking about the future of how we communicate at OpenAI, one thing that’s become clear is that the standard communications playbook just doesn’t apply to us. We’re not a typical company. We’re driving a really big technological shift. And with the mission of bringing AGI to the world comes a responsibility to help create a space for a real, constructive conversation about the changes AI creates—with builders and people using the technology at the center. That’s exactly what TBPN has built. So rather than trying to recreate that ourselves, it made a lot of sense to bring them in, support what they’re doing, and help them scale—while keeping what makes them special.”
The show is hosted by Jordi Hays and John Coogan and has featured interviews with the likes of Mark Zuckerberg, Sam Altman and James Cameron.
Deadline revealed earlier this year that the pair were gearing up for their first Emmy campaign, looking to score a nomination in the Outstanding Emerging Media Program category.
TBPN is a live show that features real-time commentary on the day’s biggest business stories and in-depth conversations with leading founders, executives, and cultural figures. Hays and Coogan treat executive moves like ESPN treats NFL free agency using graphics and an integrated live audience chat.
The show launched in 2024 and moved to a live daily format in January 2025 with episodes airing on YouTube and X as well as an audio version.
TBPN will report to Chief Global Affairs Officer Chris Lehane.
Jordi Hays, co-founder and co-host of TBPN said, “Over the past year, we’ve had a front-row seat not just to OpenAI, but to the entire ecosystem, covering the daily news, announcements, and launches in real time. While we’ve been critical of the industry at times, after getting to know Sam and the OpenAI team, what stood out most was their openness to feedback and commitment to getting this right. Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us.”
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