Ask and you shall receive…and you’ll receive all of it.
For “Wicker,” the upcoming bawdy comedy about Olivia Colman marrying — and repeatedly boning — an Alexander Skarsgård-shaped man made of wicker, social media had some fun with the idea that this movie might be really fun if it played in 4DX. It’s typically a carnival ride experience inside the movie theater reserved for loud action movies (and also “One Battle After Another” for some reason), but what if it was used for a movie that showcased a different kind of loud action?
Black Bear, the distributor of “Wicker,” heard all you freaks and is planning a special one-night-only event in which you can experience the film in 4DX to see, feel, smell, and hear literally everything. Basically you get the experience of climbing that metaphorical tree, minus the tree.
The screenings take place on October 28 before the film opens on October 30. At time of writing, Black Bear and 4DX are expecting screenings at roughly 60 locations in the U.S.
“We were surprised how much 4DX enhances the experience of watching our film,” co-director Eleanor Wilson said in a statement. “The comedy is so much more hilarious while you’re being rocked out of your chair, and the more subtle environmental shifts really situate you in our strange world.”
“We thought this was a joke. But now it’s real. And it’s spectacular,” added co-director Alex Huston Fischer.
“Wicker” stars Colman and Skarsgård along with Peter Dinklage and Elizabeth Debicki. It’s a period film about a fisherwoman who asks for a local basket weaver to craft her a husband, birthing this sexy and “strong as a tree and just as hard” wicker man. We were fans out of Sundance, and critic Ryan Lattanzio praised specifically the film’s creative sound design that 4DX and parent company CJ 4DPLEX is now leaning into for the special occasion.
“Wicker” is at its most naughtily hilarious, however, in the outrageous lovemaking between Colman and Skarsgård,” IndieWire’s review reads. “She’s an embittered spinster long overdue for a roll in the hay (or, in this case, with the hay) who lustily slobs on her new husband’s log. (Such puns are par for the course in a screenplay that even employs “gagging” in its modernly outfitted parlance.) And literally, while it’s kept offscreen, the nifty sound design created by Andy Neil allows us to hear the wicker husband’s, uh, growing tumescence that enables him to vigorously rail his fisherwoman wife into squeams and squirms of overwhelming ecstasy. So much so that a bed is broken, and it’s one he’s, who knew, equipped to fix. Husband material, indeed.”
Because if you haven’t experienced a 4DX screening, it’s not just a seat that jostles around but is equipped with 21 different effects including motion, water, wind, scents, and yes, vibration.
“From the moment the trailer landed, audiences understood that Wicker could be something different, and they started asking to experience it in 4DX,” said David Spitz, Head of U.S. Theatrical Distribution for Black Bear. “What’s particularly exciting is seeing this wholly original film connect with audiences who might not ordinarily see themselves in the audience for a film like this. 4DX gives us a chance to lean into everything that makes it special, while giving audiences exactly what they asked for.”
“Wicker is exactly the kind of bold, imaginative film that demonstrates what 4DX can bring to theatrical storytelling,” said Paul Kim, COO of CJ 4DPLEX. “Its wonderfully unconventional world gives us an opportunity to use motion and environmental effects in unexpected ways, creating an experience that draws audiences deeper into the story. We’re thrilled to partner with Black Bear to bring ‘Wicker’ to audiences in 4DX.”
Black Bear, which is still an upstart distributor, could use a box office hit. Films like “Christy” and this summer’s “The Rivals of Amziah King” have struggled in theaters, and its other titles like “Tuner,” “Spa Weekend,” and “In the Grey” have done modest numbers. Also upcoming on its slate are Guy Ritchie’s next film “Wife & Dog,” another Jason Statham movie from David Leitch cheekily titled “Jason Statham Stole My Bike,” and “A Woman in the Sun” from debut director Julia Cox.

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